Brand Central / Latest Insights

Latest Insights

    Mother with daughter eating Cheerios

    Your Recipe for CPG Marketing Success

    3 minute read

    A content Creator posing for a picture wearing a pink and red wool button-up with a pink headband

    3 Keys to Becoming One of LTK's Most Loved Brands

    4 minute read

    Brand marketer is smiling after a successful influencer marketing campaign.

    5 Key Points About Creator Marketing

    2 minute read

    LTK Joins TIME’s 100 Most Influential Companies: Pioneering the Creator Movement for Brands

    1 minute read

    Cannes Lions 2025 Highlights the Ascendancy of Creator Marketing

    3 minute read

    Creator in a white sundress standing by ornate stone stairs, holding a woven tote bag.

    5 Reasons to Invest in Creator Marketing Now

    1 minute read

    LTK at Cannes Lions 2025: Redefining Creator Marketing on the Global Stage

    3 minute read

    Creator @ashley.raso poses for a picture while wearing a silk dress in chartreuse and holding a black leather purse.

    How Do Brands Use Creators for Upper Funnel Marketing?

    3 minute read

    Amber Venz-Box sitting in the LTK corporate headquarters in Dallas, TX.

    How LTK Empowers Brands and Creators to Build Successful Partnerships in 2025

    6 minute read

    Creator @daniellecarolan takes a mirror selfie in a light denim jumpsuit with a tan woven tote bag and sunglasses, standing in a bright, modern living room.

    How to Choose the Right Commission Rate for Creators in 2025

    4 minute read

    Influencer @alegriajimenez smiles while eating an acai smoothie bowl.

    How to Find Creators That Fit Your Brand in 2025

    3 minute read

    Creator @adventuresofmssmith_ shopping for back-to-school supplies in retail store

    Hitting the Books with LTK This Back-to-School Season

    4 minute read

    Creator in white puffy dress with large black polka dots

    How Creators Use Video to Boost Brands in 2025

    5 minute read

    LTK Creator Upfronts

    Getting Up Close and Personal at LTK Creator Upfronts

    2 minute read

    LTK beauty Creator @musingsofacurvylady excitedly shows off her fave @eos body products during a RMN campaign.

    Retail Media Network Marketing, Creators, and You

    3 minute read

    LTK Beautiful event photo with presenter on stage

    LTK Beautiful: The Value of Content Creators for Beauty Brands (Session Recap)

    3 minute read

    Close-up of beauty Creator, @chictalkch, showing off favorite makeup items, such as volumizing mascara and lipstick.

    Building a Beautiful Community with LTK

    4 minute read

    Creator @daviadominique smiles for a photo in a yellow, flowy two-piece outfit paired with a white crop top

    Growing Your Brand with The New LTK

    3 minute read

    Creator @georgia.louise1 smiling for the photo while wearing a red and white quilted square-patterned dress

    Generating Evergreen Creator Marketing with TikTok and LTK

    3 minute read

    A content Creator in a frilly gingham blouse shares messages with followers on her laptop.

    Growing with Technology and Leveraging LTK's AI-Enriched Creator Community

    3 minute read

    LTK Beautiful: The Future of Beauty for Brands and Creators

    3 minute read

    LTK Creator, @stephhjelmeseth sports a pair of round, white-rimmed sunglasses while wearing a cream-colored blouse.

    How Top Brands Use LTK Tools in Collabs with Content Creators

    3 minute read

    Introducing the New LTK Experience: Empowering Brands and Creators Like Never Before

    3 minute read

    Creator @kellygolightly poses for a photo wearing a sky blue dress with white paisley patterns

    The Future of Creator Marketing: 2025 Trends from the LTK Consumer Study

    3 minute read

    Black circle LTK Most Loved Awards logo

    LTK Most Loved 2024

    2 minute read

    Creator @oliviajeanette smiles and poses for a photo while sitting on the stairs in a cream-colored jumpsuit.

    5 Steps to Creating a Successful Influencer Marketing Strategy

    4 minute read

    Creator @hauteofftherack smiles for a photo wearing red shades and a white dress buttoned up with a black over-shoulder satchel.

    Level Up for 2025

    3 minute read

    A Content creator smiling for a photo wearing a puffy denim long-sleeve button-up.

    The Top 4 Reasons Why Your Brand Should Work with a Content Creator

    3 minute read

    Influencer @emilyanngemma wearing a bathrobe and applying moisturizer on her hand

    5 Things Brands Need to Understand About Beauty Buyers in 2025

    3 minute read

    Gen Z influencer holding a smoothie for a creator campaign

    How Gen Z Influencers Can Help Grow Your Brand in 2025

    2 minute read

    LTKCon speakers sitting on stage.

    LTKCon Session with Wayfair & Aritzia

    3 minute read

    How to unlock Gen Z spending power through influencer marketing

    How to Unlock Gen Z Spending Power

    1 minute read

    Creator @chictalkch displaying a variety of items from makeup brands

    Enhancing Brand Engagement Through User-Generated Content

    2 minute read

    Creator @shestyledwhat sitting outside a coffee shop eating croissants

    The Gen Z Effect

    5 minute read

    Creator @prestonkonrad posing outside for a brand collaboration campaign.

    What Brands Seeking Male Influencers Should Keep in Mind

    4 minute read

    Creator @kayebassey taking a walk around a resort in the snow.

    The CMO’s Creator Guide 2025

    4 minute read

    Content creator @scott_perez in a denim jacket in a field with colorful autumn trees in the background.

    How Brands Can Use Top Male Influencers

    3 minute read

    Influencer and Content creator @arshia leaning against the window of a building posing for a social media campaign

    What Are the 7 Steps to Creating a Social Media Strategy for Brands

    5 minute read

    Content creator @jenmdang smiling for a holiday gifting guide photo

    Merry and Bright: A Holiday Social Media Strategy for Businesses

    3 minute read

    LTKCon 2024 - Brand Insights Session

    3 minute read

    Content creator @halle.laforte smiles for photo while wearing a wool sweater with a beige fedora.

    Elevate Your Brand's Reach with AI-powered Creator Casting from LTK Match

    2 minute read

    Content creator @camilavilas smiles in front of the glass panel door while wearing a cream monochromatic outfit

    Driving Gen Z Shopping Behavior with Micro Influencers

    3 minute read

    Brand Winners of the 2024 LTK Awards

    2 minute read

    Content creator @tibisullivan wearing a jacket on her porch enjoying the winter weather.

    Holiday Shopper Study: Key Takeaways from Our Festive Forecast

    3 minute read

    Content creator @curvesbyzo_ smiling for a photo with another content creator in front of a tree

    Preparing Your 2025 Budget for Content Creator Marketing

    3 minute read

    Gen Z content creator @_carmenli sitting in the park in front of her picnic

    Leveraging Gen Z Creators for Your Back to School Marketing Strategy

    4 minute read

    Gold Medal Strategy: How Brands are Leveraging Creators for Key Events Like Nastia Liukin in Paris

    2 minute read

    Creator @adventuresofmssmith_ back-to-school shopping in the school supplies aisle of a supermarket

    5 Ways for Brands to Boost Their Back-to-School Marketing

    4 minute read

    Image showing content creator @chictalkch organizing an assortment of beauty products.

    Beauty Trends in Creator Commerce™

    3 minute read

    Content creator @jeanwang wearing a flowy off-white dress with a pattern of purple flowers.

    Expert Guide to Earned Media Value and How to Use It in the Influencer Marketing Industry with LTK

    2 minute read

    Navigating the Ever-Changing Social Media Landscape

    Navigating the Ever-Changing Social Media Landscape

    2 minute read

    Content Creator @justkawana posing for a photo in a two-toned blue activewear set before her workout session.

    Unlocking the Power of Creator Marketing for Healthy Active Consumers

    3 minute read

    Content creator and influencer @freely_nat holding a bouquet of pink flowers in a light blue tea-length dress.

    Navigating Creator Rates and Strategic Partnerships for Brands

    4 minute read

    Content Creator @anniemescall kids smiling for a back to school photo.

    Your LTK Textbook for Success: Back-to-School Shopper Study

    5 minute read

    LTK Active LA - 2024

    LTK Takes Active To Ultra Olympic Heights in Hollywood

    3 minute read

    Celebrating LTK Connect's 2nd Anniversary: Revolutionizing Brand Collaboration

    2 minute read

    Creator @kryslin on Instagram smiling for a photo in a blue dress holding a cream over-the-shoulder bag

    LTK Creator 360 for Retail Media Networks

    6 minute read

    A Creator wearing pearl earrings and a red, white, and blue outfit ensemble

    Crafting Influencer Campaigns for Every Stage from Awareness to Advocacy

    5 minute read

    Creator @caroldemauro posing in front of a resort wearing a chartreuse dress with a floral pattern

    The Power of Always-On Influencer Campaigns for Brands

    3 minute read

    Creator on TV screen placing book on coffee table

    LTK Brings Influencers to CTV

    3 minute read

    A Creator posing for a photo in front of pink florals while holding a makeup brush and mirror

    LTK Beautiful: How Creators Drive Beauty Consumer Trends in 2024

    4 minute read

    A Creator wearing a light blue coat with a tan strapped satchel against a blue sky backdrop

    How to Harness AI for Influencer Marketing

    3 minute read

    An LTK Creator sitting in a white room and shopping on her phone

    Influencer and Brand Implications of Potential TikTok Ban: Insights from LTK Founder, Amber Venz Box

    2 minute read

    LTK Beautiful Miami

    LTK Beautiful Attracts Top Beauty Brands and Creators

    2 minute read

    An LTK Creator sitting in a white room and shopping on her phone

    How Creators Disrupt the Consumer Journey

    4 minute read

    A content creator presenting Kleenex for a CPG creator campaign.

    How Creators Scale CPG Cause Marketing

    4 minute read

    Content creator cellajaneblog posing for a photo wearing in dark shades and a black trench coat while holding a cup of coffee.

    Creator Marketing Tips to Innovate, Execute, and Succeed in 2024

    5 minute read

    Laptop screen showcasing performance metrics

    Get More from Creator Marketing in 2024

    4 minute read

    Influencer yourdarlingstyle standing in front of shelves full of holiday decor

    How Small Brands Can Use LTK Connect to Make Holidays Merry and Bright

    3 minute read

    Posing influencer wearing autumn attire while holding a black leather handbag

    LTKCon Brand Panel with Saks and Kiehl's

    3 minute read

    Fashion Creator whatlolalikes wearing an all-black ensemble in front of a gray brick wall

    6 Metrics to Review Before Collaborating with a Fashion Influencer

    3 minute read

    Posing influencer wearing autumn attire while holding a black leather handbag

    LTKCon Brand Insights Summit

    2 minute read

    Leveraging Short-Form Video Creator Content for CPG Campaigns

    3 minute read

    Posing influencer wearing autumn attire while holding a black leather handbag

    LTKCon Brand Awards 2023

    2 minute read

    Posing influencer wearing autumn attire while holding a black leather handbag

    How to Establish Goals for Your Next Influencer Marketing Campaign

    3 minute read

    A content Creator’s artfully arranged kitchen counter stovetop with a pan and cutting board

    How Do Influencers Drive Sales and Success for CPG Companies?

    3 minute read

    Social media influencer posing in living room mirror in a denim jumpsuit with a tan leather handbag

    How to Find a Local Influencer to Promote Your Small Business

    3 minute read

    Social media influencer posing in a green sweater with a black leather handbag

    Top 4 Tips for SMBs Using LTK Connect for Creator Collaborations

    3 minute read

    An influencer's hallway table decorated with holiday-themed treats and snacks for a Creator collaboration with a brand.

    Best Practices for 2023 Holiday Creator Collaborations

    3 minute read

    The beauty sector has shown remarkable growth on the LTK platform, outpacing other categories.

    LTK Beauty Shopper Study: Consumers Turn to Creators As Most Trusted Source for Beauty Recommendations

    2 minute read

    Examples of how CPG brands are using Content Creators in Marketing

    Leveraging Influencers to Drive Customer Loyalty in the CPG Sector

    2 minute read

    Influencer @muchlovesophie on a colorful phone in front of a gray backdrop talking about back to school shopping.

    How to Use Content Creators to Start Preparing for Back-to-School Sales

    3 minute read

    Coworkers gathered around laptops on a table collaborating about choosing an influencer marketing platforms

    Creating Compelling Content for CPG Brands with Influencers

    2 minute read

    Influencer @keikolynn posing on a plush pink couch

    A Step-by-Step Guide to Harnessing the Power of Micro & Macro Influencers

    2 minute read

    Coworkers gathered around laptops on a table collaborating about choosing an influencer marketing platforms

    How to Choose an Influencer Marketing Platform

    2 minute read

    Influencer @christineleeee lounging and enjoying a cup of tea from a local small business

    How brands can utilize Creators during key sales moments

    1 minute read

    Influencer @llymlrs modeling a black cross-body bag in front of a brick wall

    Creator Marketing for Recessionary Times

    2 minute read

    Influencer @christineleeee lounging and enjoying a cup of tea from a local small business

    How Do Small Businesses Find Influencers to Promote Their Brand?

    2 minute read

    LTK Connect Visionaries Series | The Oaks Apparel

    1 minute read

    Creator @lexi.phill showcasing colorful outfit variations in a photo and video collage

    Insights for Connecting with Gen Z Through Creator Marketing

    3 minute read

    Coats hanging on a coat rack is the featured image on A Guide to Creator Marketing for Retail Media

    A Guide to Creator Marketing for Retail Media

    2 minute read

    Get inspired by LTK Most Loved award winners

    1 minute read

    LTK Connect Visionaries Series | Peppered with Leopard

    1 minute read

    LTK Most Loved Webinar helps brands build strong relationships with Creators and shoppers.

    Tips for Building Strong Relationships with Creators and Shoppers

    3 minute read

    @Drivenbydecor image showing organized pantry filled with CPG brand items.

    Influencer Marketing Works to Drive Sales for CPG Brands—Here's How

    2 minute read

    How to win over Gen Z & their impact on buying behavior

    1 minute read

    A LTK influencer in red and white printed dress sitting on a kitchen counter eating spaghetti from a black and white checkered bowl.

    What Brands Should Expect in a Influencer Partnership

    2 minute read

    LTK Connect Visionaries Series | Sequin NYC

    1 minute read

    What to expect from Creator Guided Shopping in 2023

    2 minute read

    Choosing the Right Creators for Your Small Business

    2 minute read

    Beauty Blogger and LTK Creator @madisonclevenstine applies red lipstick.

    5 Successful Ways to Collaborate with Beauty Bloggers

    2 minute read

    Person places Creator images 3x3 on a desk near computer.

    Best Practices for Influencer Management

    2 minute read

    LTK is a partner of Performance Summit 2023

    LTK is an official partner of Performance Summit 2023

    1 minute read

    Creator Jean Wang posing for a picture @jeanwang

    5 Effective Ways for Your Retail Store to Work with Fashion Creators and Influencers

    3 minute read

    Influencer Marketing Analyst Report

    Why Influencer Marketing will Remain Resilient Amid Economic Uncertainty

    1 minute read

    LTK’s curated Creators simplify Creator selection and program effectiveness while avoiding social privacy issues

    1 minute read

    LTK Creator @StephTaylorJackson poses in front of a small business

    How Small Businesses Can Use Influencer Marketing

    3 minute read

    Person holding the LTK influencer marketing platform app in their hand

    What Is an Influencer Marketing Platform?

    2 minute read

    LTK Con Brand Awards

    LTK Recognizes the Brands Leading Creator Commerce™

    1 minute read

    When Should You Start Preparing for Holiday Marketing?

    2 minute read

    How CPG Brands Can Leverage Creator Marketing to Drive Results

    2 minute read

    BE MORE with influencer marketing

    How Influencer Marketing Can Help your Brand BE MORE in Inflationary Times

    1 minute read

    LTK Connect Visionaries Series | Cecil and Lou

    2 minute read

    LTK Connect Visionaries Series | Revolution Rose

    2 minute read

    LTK Connect Visionaries Series | Southern Elegance

    2 minute read

    The rising influence of Creators in online shopping trends

    2 minute read

    LTK Connect Visionaries Series | ANEA HILL

    2 minute read

    LTK Connect Visionaries Series | shortyLOVE

    2 minute read

    On-Demand Webinar: Top 5 Influencer Trends in 2022

    1 minute read

    On-Demand Webinar: Gen Z Influencer Shoppers

    1 minute read

    On-Demand Webinar: Influential Shoppers

    1 minute read

    Women in holiday dresses

    7 Secrets to Holiday Success: Influencer Marketing Insights from LTK’s Holiday Shopper Study

    3 minute read

    Harvey Nichols x rS Fireside Chat

    1 minute read

    We are Now LTK (US): A Message from the Founder

    1 minute read

    LTK Day 2021

    1 minute read

    LTK Award 2021 Winners

    1 minute read

    Glossy Fashion Awards Finalist, Founder of the Year

    1 minute read

    LTK Shopping App Nominated for 2021 Webby Awards

    1 minute read

    Top-Shopped Products in March

    1 minute read

    Recap: rewardStyle x Walmart Take the Stage at Adweek’s virtual event: Elevate Performance Marketing

    2 minute read

    Influencer Marketing Social Reach

    How To Branch Out from Instagram To Improve Your Influencer Marketing Strategy

    3 minute read

    LTK's Influencer Marketers Awards

    1 minute read

    Top-Shopped Products in February

    1 minute read

    LTK Named One of Fast Company's Most Innovative Companies 2021

    1 minute read

    The new enhanced LTK Search feature is here!

    1 minute read

    Top-Shopped Products in January

    1 minute read

    LTK Shopping Video Shortlisted for Digiday Video and TV Awards

    1 minute read

    Don’t put all your eggs in one platform! The what, where, and how of platform diversity

    1 minute read

    How to Create an Effective Mood Board for Influencers

    3 minute read

    The New + Improved LTK Search

    2 minute read

    rewardStyle welcomes Nikki Kuritsky General Manager, Influencer Growth Platform

    1 minute read

    Influencer-Driven Trend: #LTKfit

    1 minute read

    Top-Shopped Products in December

    1 minute read

    State of the Industry Part 5: The Golden Age of Influencer Marketing

    3 minute read

    Influencer-Driven Trend: NYE

    1 minute read

    Influencer-Driven Trend: Plaid

    1 minute read

    State of the Industry Part 4: Video: Dominant Content Format of 2020

    3 minute read

    Top-Shopped Products in November

    1 minute read

    LTK Most Loved Products

    1 minute read

    Black Friday x rewardStyle

    1 minute read

    Influencer-Driven Trend: #LTKshoecrush Boots & Booties

    1 minute read

    State of the Industry: The Future of Influencer Marketing

    2 minute read

    Have you booked your holiday placements yet?

    1 minute read

    Influencer-Driven Trend: Camel Coat

    1 minute read

    Top-Shopped Products in October

    1 minute read

    State of the Industry: The Environmental Impact on Influencer Marketing in 2020

    4 minute read

    Influencer-Driven Trend: #LTKworkwear

    1 minute read

    Discover These TikTok Influencers

    1 minute read

    Influencer-Driven Trend: Leather

    1 minute read

    State of the Industry: Influencer Marketing Acceleration into 2021

    5 minute read

    Influencer-Driven Trend: Sunglasses

    1 minute read

    Discover These LGBTQ Influencers

    1 minute read

    Top-Shopped Products in September

    1 minute read

    Maximise Your Influencer Marketing Strategy This Black Friday + Cyber Week

    1 minute read

    Influencer-Driven Trend: #LTKbeauty

    1 minute read

    Influencer-Driven Trend: #LTKfit

    1 minute read

    Why You Need an Expert in Influencer Marketing Management

    3 minute read

    Influencer-Driven Trend: Kitchen Refresh

    1 minute read

    rewardStyle Welcomes Catherine “Kit” Ulrich as New General Manager of LIKEtoKNOW.it

    2 minute read

    Influencer-Driven Trend: Graphic Tops

    1 minute read

    Exclusive Insights from rStheCon—the Biggest Influencer Event of the Year

    2 minute read

    Fall Trend Report

    3 minute read

    Labor Day Sales Are 🔥

    1 minute read

    Top-Shopped Products in August

    1 minute read

    Influencer-Driven Trend: End of #LTKsummer Prints

    1 minute read

    In-App Tracking—Why It Matters And Where To Start

    2 minute read

    Discover These 9 Beauty Influencers

    1 minute read

    Influencer-Driven Trend: Loungewear

    1 minute read

    Introducing, LTK Shopping Video!

    1 minute read

    Influencer-Driven Trend: #LTKsummer Faves

    1 minute read

    Discover These 9 Asian Influencers

    1 minute read

    Influencer Marketing Laptop

    How All Departments Can Leverage Influencer Marketing

    3 minute read

    Dining Room

    Influencer-Driven Trend: Dining Rooms

    1 minute read

    Top-Shopped Products in July

    1 minute read

    Discover These 9 Latina Influencers

    1 minute read

    Influencer-Driven Trend: Sneakers

    1 minute read

    rewardStyle influencer driven trends - Maxi dresses woman pink Maxi dress

    Influencer-Driven Trend: Maxi Dresses

    1 minute read

    Discover These 9 Black Influencers

    1 minute read

    Influencer Driven Trends

    Influencer-Driven Trend: Jumpsuits

    1 minute read

    Top Tips When ROI is Your Primary Goal

    2 minute read

    Discover These 9 Plus Size Influencers

    1 minute read

    Want to track clicks and sales on TikTok Influencer Marketing Campaigns? Use LIKEtoKNOW.it.

    1 minute read

    Top-Shopped Products in June

    1 minute read

    Trend alert: Influencer-driven Summer Styles for Independence Day

    1 minute read

    Why rewardStyle's New Reporting Dashboard is a Game-changer for Brands

    1 minute read

    Our Commitment to Diversity and Inclusion

    2 minute read

    Introducing the RPI™ Metric on the Proprietary rewardStyle Brand Reporting Dashboard

    1 minute read

    No Photoshoot? No Problem. Our Influencers Can Help.

    1 minute read

    Five Mistakes to Avoid With Influencer Marketing

    3 minute read

    Baxter-Box-Amber-Venz-Box-rewardStyle

    3 Things Brands Need to Know to Win at Influencer Marketing in 2020

    3 minute read

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