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Welcome to LTK’s brand blog!

Discover industry news and strategic best practices on
our blog dedicated to brands utilizing LTK’s platform.

    Latest Posts

    Creator Jean Wang posing for a picture @jeanwang
    3 min read
    5 Effective Ways for Your Retail Store to Work with Fashion Creators and Influencers

    December 7, 2022

    Influencer Marketing Analyst Report
    1 min read
    Why Influencer Marketing will Remain Resilient Amid Economic Uncertainty

    December 7, 2022As many marketers tighten their budgets amid economic uncertainty, influencer marketing re...

    Beauty Trends in Creator Commerce: Urban Decay all nighter setting spray and Laura Mercier lipstick and powder
    3 min read
    Beauty Trends in Creator Commerce™

    December 7, 2022Recently, LTK hosted a webinar to share findings from our Summer 2022 studies that surveye...

    How to unlock Gen Z spending power
    1 min read
    How to Unlock Gen Z Spending Power

    December 7, 2022Gen Z has emerged as a powerful and unique group of consumers. In 2023, it will need to be...

    1 min read
    LTK’s curated Creators simplify Creator selection and program effectiveness while avoiding social privacy issues

    December 7, 2022As brands look to level up their influencer marketing program, finding the right Creators ...

    LTK Creator @StephTaylorJackson poses in front of a small business
    3 min read
    How Small Businesses Can Use Influencer Marketing

    December 7, 2022There are currently around 32.5 million small businesses across the U.S. As an essential p...

    Person holding the LTK influencer marketing platform app in their hand
    2 min read
    What Is an Influencer Marketing Platform?

    December 7, 2022Businesses of all types and sizes can benefit from an effective social media marketing cam...

    LTK Con Brand Awards
    1 min read
    LTK Recognizes the Brands Leading Creator Commerce™

    December 7, 2022

    2 min read
    When Should You Start Preparing for Holiday Marketing?

    December 7, 2022The holiday season is approaching fast, and brands and retailers may be wondering when the...

    2 min read
    How CPG Brands Can Leverage Creator Marketing to Drive Results

    December 7, 2022

    BE MORE with influencer marketing
    1 min read
    How Influencer Marketing Can Help your Brand BE MORE in Inflationary Times

    December 7, 2022LTK's GM of Brand Partnerships, Kristi O'Brien, was a featured speaker at Adweek's Commerc...

    Woman at laptop searching commission rate for Influencers
    3 min read
    How to Choose the Right Commission Rate for Influencers

    December 7, 2022The influencer marketing industry is rapidly growing and always evolving. On-brand promoti...

    2 min read
    LTK Connect Visionaries Series | Cecil and Lou

    December 7, 2022The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that...

    2 min read
    LTK Connect Visionaries Series | Revolution Rose

    December 7, 2022The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that...

    2 min read
    LTK Connect Visionaries Series | Southern Elegance

    December 7, 2022The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that...

    2 min read
    The rising influence of Creators in online shopping trends

    December 7, 2022

    2 min read
    LTK Connect Visionaries Series | ANEA HILL

    December 7, 2022The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that...

    2 min read
    LTK Connect Visionaries Series | shortyLOVE

    December 7, 2022The LTK Connect Visionaries series spotlights and celebrates visionary DTC businesses that...

    1 min read
    On-Demand Webinar: Top 5 Influencer Trends in 2022

    December 7, 2022

    1 min read
    On-Demand Webinar: Gen Z Influencer Shoppers

    December 7, 2022

    1 min read
    On-Demand Webinar: Influential Shoppers

    December 7, 2022

    Women in holiday dresses
    3 min read
    7 Secrets to Holiday Success: Influencer Marketing Insights from LTK’s Holiday Shopper Study

    December 7, 2022

    1 min read
    Harvey Nichols x rS Fireside Chat

    December 7, 2022 

    1 min read
    We are Now LTK (US): A Message from the Founder

    December 7, 2022

    1 min read
    LTK Day 2021

    December 7, 2022 

    1 min read
    LTK Award 2021 Winners

    December 7, 2022    The 2021 LTK Awards Results are In!   

    1 min read
    Glossy Fashion Awards Finalist, Founder of the Year

    December 7, 2022rewardStyle and LTK founder, Amber Venz Box, has officially been named to the Glossy Fashi...

    1 min read
    LTK Shopping App Nominated for 2021 Webby Awards

    December 7, 2022From now until May 6th, you can cast your vote at vote.webbyawards.com.

    1 min read
    Top-Shopped Products in March

    December 7, 2022The top sold items from the month of March offer a peek into the current climate of the wo...

    2 min read
    Recap: rewardStyle x Walmart Take the Stage at Adweek’s virtual event: Elevate Performance Marketing

    December 7, 2022 

    Influencer Marketing Evergreen Spend Campaigns
    3 min read
    The Benefits of Evergreen Spend vs. One-Off Campaigns

    December 7, 2022Photo: josieldn⁠

    Influencer Marketing Social Reach
    3 min read
    How To Branch Out from Instagram To Improve Your Influencer Marketing Strategy

    December 7, 2022

    Influencer Marketing Engaging Gen Z
    3 min read
    Why Brands Need Micro Influencers to Reach Gen Z

    December 7, 2022Photo: influencingincolor

    1 min read
    rewardStyle Influencer Marketers Awards

    December 7, 2022 

    1 min read
    Top-Shopped Products in February

    December 7, 2022February's top products have consumers yearning for spring but still anticipating those wi...

    1 min read
    Do you want be an influencer, an influencer assistant or work in the Influencer Marketing industry?

    December 7, 2022

    1 min read
    LTK Named One of Fast Company's Most Innovative Companies 2021

    December 7, 2022 

    1 min read
    The new enhanced LTK Search feature is here!

    December 7, 2022 

    4 min read
    How Influencers Use Video to Promote Your Products

    December 7, 2022Photo: Shloka

    3 min read
    5 Steps to Create a Successful Influencer Marketing Strategy

    December 7, 2022Photo: Eleanorbarkes

    1 min read
    Top-Shopped Products in January

    December 7, 2022With 2020 and the holiday-haze in the rearview, January was a month all about one’s ‘self....

    1 min read
    LTK Shopping Video Shortlisted for Digiday Video and TV Awards

    December 7, 2022

    1 min read
    Don’t put all your eggs in one platform! The what, where, and how of platform diversity

    December 7, 2022 

    3 min read
    How to Create an Effective Mood Board for Influencers

    December 7, 2022

    2 min read
    The New + Improved LTK Search

    December 7, 2022Introducing the newly-enhanced LTK Search feature! LTK Search is the only search engine th...

    1 min read
    rewardStyle welcomes Nikki Kuritsky General Manager, Influencer Growth Platform

    December 7, 2022

    1 min read
    Influencer-Driven Trend: #LTKfit

    December 7, 2022Self-care and mental and physical health have been trending in the wellness space for the ...

    1 min read
    Top-Shopped Products in December

    December 7, 2022What were the must-have items on everyone’s asking list this year? Although holiday travel...

    3 min read
    State of the Industry Part 5: The Golden Age of Influencer Marketing

    December 7, 2022

    1 min read
    Influencer-Driven Trend: NYE

    December 7, 2022If you need a last-minute New Year’s Eve outfit, look no further than these nine rewardSty...

    1 min read
    Influencer-Driven Trend: Plaid

    December 7, 2022As consumers head into the holidays, plaid takes its seasonal place as a wardrobe staple —...

    3 min read
    State of the Industry Part 4: Video: Dominant Content Format of 2020

    December 7, 2022

    1 min read
    Influencer-Driven Trend: Puffer Jackets

    December 7, 2022A warm coat that seals in the heat is an essential piece to any winter wardrobe, so when i...

    1 min read
    Top-Shopped Products in November

    December 7, 2022November’s best sellers can be December’s favorite gifts. Holiday shopping may look a bit ...

    1 min read
    Influencer-Driven Trend: Shearling

    December 7, 2022The shearling trend is where chic meets comfort. And sherpa is often made of fleece, plush...

    1 min read
    3 Minutes with Bill Bodin, rewardStyle’s Award-Winning CTO

    December 7, 2022

    1 min read
    LTK Most Loved Products

    December 7, 2022The results are in! We evaluated billions of products in the LIKEtoKNOW.it shopping app to...

    1 min read
    Black Friday x rewardStyle

    December 7, 2022Black Friday has become the largest shopping holiday in America and is quickly spreading g...

    1 min read
    Influencer-Driven Trend: #LTKshoecrush Boots & Booties

    December 7, 2022Boots are an annual trend at this point — and an LTK bestseller — but these styles manage ...

    2 min read
    State of the Industry: The Future of Influencer Marketing

    December 7, 2022

    1 min read
    Influencer-Driven Trend: The Puff Sleeve

    December 7, 2022The puff sleeve has proved to be anything but a fleeting trend. Returning season after sea...

    1 min read
    Have you booked your holiday placements yet?

    December 7, 2022We're gearing up for our busiest Q4 yet! 2020 has been a year like no other, but consumers...

    1 min read
    Influencer-Driven Trend: Camel Coat

    December 7, 2022The camel coat is a timeless wardrobe essential. An item that proves never to date, even a...

    1 min read
    Top-Shopped Products in October

    December 7, 2022Fall fashion is in full force, and rewardStyle’s top selling items of the month have confi...

    4 min read
    State of the Industry: The Environmental Impact on Influencer Marketing in 2020

    December 7, 2022

    1 min read
    Influencer-Driven Trend: #LTKworkwear

    December 7, 2022After months of hopping onto Zoom meetings with the same old rotation of sweatshirts on — ...

    1 min read
    Discover These TikTok Influencers

    December 7, 2022After seeing exponential growth over the past year, TikTok stars are now the latest genera...

    1 min read
    Influencer-Driven Trend: Leather

    December 7, 2022  Leather and faux iterations have been a staple fabric in designs and fashion house runwa...

    5 min read
    State of the Industry: Influencer Marketing Acceleration into 2021

    December 7, 2022

    1 min read
    Influencer-Driven Trend: Sunglasses

    December 7, 2022  A pair of sunglasses can be the ultimate accessory to complete a look—especially when co...

    1 min read
    Discover These LGBTQ Influencers

    December 7, 2022LGBTQ+ influencers are trusted trendsetters across many consumer groups and bring an unriv...

    1 min read
    Top-Shopped Products in September

    December 7, 2022September marks the official start of fall, and with those first crisp, cool-weather days ...

    1 min read
    Maximise Your Influencer Marketing Strategy This Black Friday + Cyber Week

    December 7, 2022In 2020, rewardStyle brand revenue is predicted to grow a +45% YoY across EMEA this Cyber ...

    1 min read
    Influencer-Driven Trend: #LTKbeauty

    December 7, 2022Beauty and skincare have been top trending LIKEtoKNOW.it categories over the past six mont...

    1 min read
    Discover These 9 Petite Influencers

    December 7, 2022Consumers follow influencers for many reasons, but a huge draw is connecting with and trus...

    1 min read
    Influencer-Driven Trend: #LTKfit

    December 7, 2022Some may say the rise in popularity of athleisure and trendy workout looks coincides with ...

    3 min read
    Why You Need an Expert in Influencer Marketing Management

    December 7, 2022

    1 min read
    Influencer-Driven Trend: Kitchen Refresh

    December 7, 2022While we’ve all racked up more hours indoors these last six months, it is no surprise that...

    2 min read
    rewardStyle Welcomes Catherine “Kit” Ulrich as New General Manager of LIKEtoKNOW.it

    December 7, 2022

    1 min read
    Influencer-Driven Trend: Graphic Tops

    December 7, 2022Trends may change, but never underestimate the power of a good basic tee. Beloved by influ...

    2 min read
    Exclusive Insights from rStheCon—the Biggest Influencer Event of the Year

    December 7, 2022

    3 min read
    Fall Trend Report

    December 7, 2022

    1 min read
    Labor Day Sales Are 🔥

    December 7, 2022

    1 min read
    Top-Shopped Products in August

    December 7, 2022The influencer is determining consumer purchasing habits now more than ever before. Even a...

    1 min read
    Influencer-Driven Trend: End of #LTKsummer Prints

    December 7, 2022While this summer may have been lacking in wanderlust-inducing travel imagery, influencers...

    2 min read
    In-App Tracking—Why It Matters And Where To Start

    December 7, 2022

    1 min read
    Discover These 9 Beauty Influencers

    December 7, 2022The beauty category — think make-up tutorials, product reviews, and skincare routines — is...

    1 min read
    Influencer-Driven Trend: Loungewear

    December 7, 2022Matching tracksuits, athleisure, and loungewear have become increasingly popular in recent...

    1 min read
    Introducing, LTK Shopping Video!

    December 7, 2022Introducing, LTK Shopping Video! A new way to search, discover, and shop your favorite ite...

    1 min read
    Influencer-Driven Trend: #LTKsummer Faves

    December 7, 2022As summer starts to wind down, we wanted to highlight some of the pieces rewardStyle influ...

    1 min read
    Discover These 9 Asian Influencers

    December 7, 2022rewardStyle partners with thousands of influencers daily, but today we wanted to spotlight...

    Influencer Marketing Laptop
    3 min read
    How All Departments Can Leverage Influencer Marketing

    December 7, 2022

    Dining Room
    1 min read
    Influencer-Driven Trend: Dining Rooms

    December 7, 2022Between the summer heat and continued COVID-19 flares, we are spending more time confined ...

    1 min read
    Top-Shopped Products in July

    December 7, 2022With four out of the five top products falling in the self-care and beauty categories, it’...

    1 min read
    Discover These 9 Latina Influencers

    December 7, 2022rewardStyle partners with thousands of influencers daily, but today we wanted to spotlight...

    1 min read
    Influencer-Driven Trend: Sneakers

    December 7, 2022A closed-toe sneaker might seem like a surprising top seller during the summer months, but...

    1 min read
    Discover These 9 Male Influencers

    December 7, 2022rewardStyle partners with thousands of influencers daily, and while the majority are women...

    rewardStyle influencer driven trends - Maxi dresses woman pink Maxi dress
    1 min read
    Influencer-Driven Trend: Maxi Dresses

    December 7, 2022Maxi dresses are undoubtedly a summer staple, but this rewardStyle influencer-driven trend...

    1 min read
    Discover These 9 Black Influencers

    December 7, 2022rewardStyle partners with thousands of influencers daily, but today we are excited to high...

    4 min read
    Best Practices On How To Be A Good Collaboration Partner

    December 7, 2022Gleaned from thousands of successful campaigns at rewardStyle, discover our insider tips o...

    Influencer Driven Trends
    1 min read
    Influencer-Driven Trend: Jumpsuits

    December 7, 2022rewardStyle influencers have gained notoriety for their ability to dictate trends and sell...

    2 min read
    Top Tips When ROI is Your Primary Goal

    December 7, 2022Right now, you’re likely focused on driving performance and delivering ROI from your influ...

    1 min read
    Discover These 9 Plus Size Influencers

    December 7, 2022rewardStyle partners with thousands of influencers daily, but today we wanted to highlight...

    1 min read
    Want to track clicks and sales on TikTok Influencer Marketing Campaigns? Use LIKEtoKNOW.it.

    December 7, 2022With over 800 million users, TikTok has become a destination for users to engage with crea...

    1 min read
    Top-Shopped Products in June

    December 7, 2022June brought the official start of summer including both traditional moments, like Father’...

    1 min read
    Trend alert: Influencer-driven Summer Styles for Independence Day

    December 7, 2022Influencers have become the predominant drivers of seasonal trend purchases over the last ...

    1 min read
    Tap into the Fastest Growing Influencer Channel

    December 7, 2022When looking to invest your influencer marketing dollars, tapping into demand where your c...

    1 min read
    Why rewardStyle's New Reporting Dashboard is a Game-changer for Brands

    December 7, 2022Kristi O'Brien, General Manager of US Brand Partnerships, shares the importance of our Rep...

    2 min read
    Our Commitment to Diversity and Inclusion

    December 7, 2022

    1 min read
    Introducing our Brand Reporting Dashboard

    December 7, 2022“The first step in driving greater results with influencers is understanding how you’re do...

    1 min read
    No Photoshoot? No Problem. Our Influencers Can Help.

    December 7, 2022A trend you can tap into today. With travel and budget restrictions in place, brands have ...

    influencer-mother-with-daughter-living-room
    2 min read
    Why Invest in Influencer Marketing Now

    December 7, 2022How influencer marketing can help brands during COVID-19 

    3 min read
    Five Mistakes to Avoid With Influencer Marketing

    December 7, 2022Influencer marketing is no longer a black box. In recent years, it has commanded a large a...

    Baxter-Box-Amber-Venz-Box-rewardStyle
    3 min read
    3 Things Brands Need to Know to Win at Influencer Marketing in 2020

    December 7, 2022Exclusive Insights from rewardStyle Co-founders, Baxter Box, CEO and Amber Venz Box, Presi...

    rewardstyle.com-macbook-LIKEtoKNOWit-ap-iPhone
    2 min read
    What Is Influencer Marketing and Why It’s Critical to Your Marketing Strategy

    December 7, 2022Top Reasons Every Brand Should Use Influencer Marketing Today  The term influencer was off...

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