The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that are successfully changing industries on their own terms and have leveraged LTK Connect and LTK Creators to drive sales, traffic, and brand recognition in inspiring ways.
Quality materials and authentic designs at accessible prices have established Sequin as a leader in the fashion jewelry industry. Rooted in the universal human connection to nature and the cosmos, Sequin seeks to channel the energy surrounding us into wearable treasures. The handmade collection designed by Creative Director, Tara Walsh, features celestial motifs and mystical symbols. With use of classic chains and statement earrings—all designed to be cherished personal expressions.
Sequin joined LTK Connect Pro with the primary objective of growing its audience and creating loyal brand advocates. The team wanted to find and connect with likeminded influencers who could authentically promote their story, jewelry, and its unique qualities.
“My ultimate vision is to develop a tribe of followers,” says Walsh. “People that embrace our ethos, our uniqueness, and our creativity.”
Since joining LTK Connect, Sequin has partnered with several LTK Creators to bring its jewelry to life. By showing how they layer, style, and wear the pieces in the context of every day, LTK Creators are able to reach and inspire new audiences in a way that pendants and talismans idling on a shelf or online storefront cannot. These Creator partnerships are proving invaluable in helping Sequin discover more about their audience, what they love about Sequin, and further deepen those relationships directly.
"You've gotta go out and find that tribe of people that really believes in what you're doing. That connection is what sells it." —Tara Walsh
Interested in learning more about LTK Connect and how to scale DTC brands with Creator Guided Shopping™?
About LTK Connect
LTK Connect empowers direct-to-consumer (DTC) brands of all sizes to connect directly with LTK Creators to drive traffic, sales, and increase brand awareness.
LTK Connect helps brands find top-performing Creators, manage end-to-end campaigns, boost reach, and track the success of influencer marketing campaigns. LTK’s full-service to self-service influencer marketing platform and five-star shopping app serves thousands of retailers, over 1 million brands, hundreds of thousands of Creators, and more than 18 million shoppers