Black Friday has become the largest shopping holiday in America and is quickly spreading globally. It officially marks the start of the holiday shopping season and is a day for brands to promote discounts and drive sales.

With COVID still at the forefront of everyone's minds, and many consumers planning to shop solely online this year, retailers are turning to new strategies and channels this year—particularly influencers. rewardStyle is expecting influencer-driven sales to be up 90% this holiday season, compared to last year.

Scroll through to see the brands tapping into strategic influencer partnerships this year, and stay tuned to see rewardStyle's Black Friday/Cyber Monday recap and our top-shopped roundup.