Think for a moment about how you use AI in your daily life. Retailer websites recommend outfits based on your browsing history. It’s fully intertwined into how we live.
Industries across the business spectrum are fully embracing artificial intelligence (AI) to personalize experiences and simplify tasks, but we’ve still barely scratched the surface of its full potential. As with all innovations, it’s better to walk before you run. AI requires careful implementation as we continue to learn about its potential.
Rodney Mason, head of marketing for LTK’s AI-enriched Creator community, recently participated in Senior Executive’s AI Think Tank panel to discuss innovating responsibly with AI and the value of regulating the technology. Explore some of the key takeaways from the panel and get the inside scoop on how LTK incorporates AI to empower brands like yours.
AI Innovation Must Be Ethical
Artificial intelligence has changed how the world works, but as applications expand, so do the risks. The AI Think Tank panel suggests AI be safeguarded from privacy breaches, biased systems, and misinformation.
Regulations must be part of the picture
AI regulations would provide guardrails to ensure accountability and ethical use. Panelists identified a few best practices to help implement checks and balances, including:
- Standards for content authenticity, such as digital watermarks
- Crediting the sources for written text in AI-generated content
- Acknowledging artist sources for AI-generated images
Strike a Balance Between Innovation and Public Safety
As AI grows, we can’t fall victim to “shiny object” syndrome without regard for safety. The panel highlighted how innovation and safety should go hand in hand.
Regulations should grow alongside AI
The U.S. government and several states have already advocated for varying degrees of AI regulation. One suggestion is to work audits and inclusive development teams into the innovation and development process to identify biases before technologies reach audiences.
As Rodney pointed out during the panel, governance is what will help us adapt to AI uncertainties across industries—from AI-enriched Creator community to healthcare. And in his words, it should be a collaboration: “Governments must consult experts and craft policies that are transparent, adaptable, and ethical.”
It’s a growing process, and businesses will keep learning. For now, all signs point to the best examples of AI today being in marketing. That’s where LTK comes in.
LTK’s AI-Enriched Creator Community Transforms Marketing
LTK is leading the way in Creator Marketing AI. Our premier solution leverages AI-enriched data from billions in transactions and 40 million shoppers to bring content Creators, shoppers, and brands together, boosting engagement and sales. Leveraging smart automation, trend analysis, and campaign optimization, LTK enhances digital marketing for brands across key verticals, from beauty to retail to DIY.
Brands in the LTK AI-enriched Creator community achieve up to five times return on ad spend (ROAS) for each Creator cast, thanks to a full suite of AI-enriched tools, including:
LTK Leaderboard and Power Gifting
Bring data together with personalization in a one-two punch from Leaderboard and Power Gifting. Identify top-performing Creators to strengthen partnerships through Leaderboard and provide gifts and incentives to boost engagement with Power Gifting. By using both together, your brand can grow its presence and scale faster.
LTK Match
Matchmaking for brands? LTK Match is powered by AI to bring brands and Creators together through the magic of data. Match evaluates performance, aesthetics, and audience engagement to provide Creator recommendations designed to help brands achieve their full-funnel marketing goals. Recommendations are determined by analyzing more than 100 million data points and billions in sales data. Brands achieve up to eight times ROAS by using high-performing content Creators.
LTK 360
Generate comprehensive reporting for scaling Creator programs. LTK 360’s 24/7 full-funnel reporting helps you track and analyze Creators down to the smallest details. Access upper-funnel performance metrics, such as earned media value and traffic visualization, to gain deeper insights into audience engagement across the funnel. Use lower-funnel tracking and campaign layering for precise optimization. Incorporate AI-driven casting powered by proprietary data to cast your campaigns. Examine results to identify top-performing campaigns and enhance client relationships.
LTK Connected TV
Scale your Creator Marketing with Connected TV. Integrate cost-effective and high-quality content into your brand assets in less time than traditional production, and enhance your reach through Creators. Cross-promote CTV content on Creators' social channels and across LTK’s Creator shopping network to engage more shoppers across LTK’s app, website, newsletter, and social platforms.
Move Forward Responsibly with AI
Want to amplify your brand’s marketing with the power of AI? Get started with LTK’s AI-enriched Creator community! Reach out today to discuss how LTK can improve your marketing and discuss our latest AI developments.
