When consumers choose a product, they go through a process. They compare different options, consider pricing, think about the brand, and evaluate the quality before finding the option that’s just right. LTK’s Most Loved Awards winners make it easy to find can’t-miss favorites. 

And the winners are...

We evaluated millions of Creator-linked products that more than 40 million consumers loved. Winners were determined by analyzing metrics from LTK AI Enriched data based on engagement, consumer interaction, clicked links, and sales. Check out the annual roundup of the most shopped, talked about, engaged with, and coveted products by leading trendsetters, our LTK Creators. 

Shopper Favorites

From wardrobe favorites to beauty must-haves, these products give consumers everything they need to look amazing.

Trending

From head to toe, here are all the viral products we couldn’t stop talking about.

Ones to Watch

These new staples and wardrobe essentials are the perfect blend of style and comfort that captured consumers’ attention.

Fashion

These brands delivered the latest fashions that kept consumers stylish and coming back for more.

Shoes

These came with the seal of approval from both Creators and consumers alike.

Jeans

Jeans are a wardrobe staple, and these 3 stood out as ones consumers can’t get enough of.

Beauty and Personal Care

Beauty brands continue to give consumers everything they need to enhance their natural beauty and look amazing.

Active

Combining function and style, these stand-out items kept everyone moving from the gym, the airport, and everywhere in between. 

Furniture

These brands provided audiences with chic ways to keep their homes looking and feeling refreshed.

Home Accessories 

These products made all the difference in curating the perfectly stylish home.

Food and Beverage

Whether making a meal or grabbing a snack, these became fast favorites for every craving and occasion.

Recipes

Home-cooked meals and recipes have inspired consumers to put on their aprons and receive a coveted chef’s kiss in return.

Technology

The favorite gadget Creators can’t stop raving about helps keep health at the forefront. 

How can your brand reach consumers like this? Check out the full list of winners to see what the most effective brands are doing and how yours might do the same.

Creator collaborations are key to being a Most-Loved brand

No matter what industry you’re in, if you can reach your consumers in the channels where they’re most active, it’s much easier to bring them along with you on tthe journey. LTK provides the foundation you need to reach the minds (and hearts) of your audience across the entire sales funnel, from setting goals to deploying effective strategies, and we’re here to help.

Want to become a Most Loved product for 2025? Get in touch today to find out how to drive audience engagement and elevate your Creator Marketing strategy.