Influencer-Driven Trend: #LTKbeauty

Beauty and skincare have been top trending LIKEtoKNOW.it categories over the past six months. Before COVID-19, only about 10% of rewardStyle influencers listed beauty as their top category; however, 60% and counting are now regularly producing content and talking about these types of products. Whether its makeup tutorials, skincare routines, or product reviews, searches and sales for these have seen triple-digit growth during this timeframe, and we don’t see an end in sight. Below we’ve curated nine influencer-created content pieces that are adding #LTKbeauty to profiles and doing it well.