Influencer-Driven Trend: Loungewear

August 25, 2020

Influencer Marketing

Matching tracksuits, athleisure, and loungewear have become increasingly popular in recent years. Still, it is doubtful that anyone saw them becoming the must-have, sold-out, most-lived-in items of 2020 before the global shutdown. As we forge a new normal during this time, rewardStyle influencers have continued to highlight the versatility, affordability, and comfort of loungewear pieces — and it’s working. Loungewear is consistently a top sold, and searched, product across our platform. With most major retailers leaning into this trend, there are more than a few to choose from, but we’re highlighting nine top looks below.

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Topics: Influencer Marketing

August 25, 2020

Influencer Marketing