The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that are successfully changing industries on their own terms and have leveraged LTK Connect and LTK Creators to drive sales, traffic, and brand recognition in inspiring ways.
Peppered with Leopard, a Utah-based online women’s boutique, is a women-owned and led business by Lisa Stockton. A “store without a door” that empowers women through fashion and friendliness by adding a little leopardy spice to any closet!
“I like to build a community of women who are kind to one another, supporting one another with whatever we're doing, at whatever age we are in our lives,” said Stockton.
Starting in 2020 with a desire to make a change in her career, Stockton began her business in her basement with the help of her family. Her main goal with Peppered with Leopard was to discover clothing that’s affordable (typically under $50) and cute for the 40+ generation of women who aren’t wanting to go to the store, but want to find products with great quality and are age appropriate.
In her first month of using LTK Connect and utilizing Creator marketing to promote her business, she made her money back immediately with it nearly tripling after 3 months on the platform.
“We were so grateful and excited to see the magic of influencers,” said Stockton.
Stockton took advantage of the easy-to-use tools to find Creators through inputting information like demographic, price range, and sharing business goals.
Even with the growth of her business, Stockton stays true to who she is. With every order from Peppered with Leopared comes a hand-written note from Stockton herself, and a pair of earrings.
“Everything I’ve made basically, I just put back into LTK to market my business because the power of it is huge,” said Stockton. “It has been the bread and butter to my business.”
Interested in learning more about LTK Connect and how to scale DTC brands with Creator Guided Shopping™?
About LTK Connect
LTK Connect empowers direct-to-consumer (DTC) brands of all sizes to connect directly with LTK Creators to drive traffic, sales, and increase brand awareness.
LTK Connect helps brands find top-performing Creators, manage end-to-end campaigns, boost reach, and track the success of influencer marketing campaigns. LTK’s full-service to self-service influencer marketing platform and five-star shopping app serves thousands of retailers, over 1 million brands, hundreds of thousands of Creators, and more than 18 million shoppers