After seeing exponential growth over the past year, TikTok stars are now the latest generation of influencers who are captivating audiences at unprecedented rates. The short form video app has been downloaded over 2 billion times and currently has 800 million active users. That’s a lot of eyeballs, and an irresistible stage for brand marketers. Ever since these new creators have gained success — seemingly overnight — app users have become hungry for more insight into their lives and more of the raw, authentic content that has propelled this platform forward from the beginning. While TikTok may not have a “swipe up” functionality or easy shopping feature, what the app does have is a clamoring audience who’s looking for shopping details, and LIKEtoKNOW.it has become the perfect home for the fashion, lifestyle, beauty, and fitness clips that can be found in the looping videos. Below are 7 TikTok creators who can be found on the rewardStyle platform and in the LIKEtoKNOW.it shopping app—dance moves not included.