The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that are successfully changing industries on their own terms and have leveraged LTK Connect and LTK Creators to drive sales, traffic, and brand recognition in inspiring ways.
Based in Dothan, Alabama, The Oaks Apparel company is a favorite amongst parents for classic children’s clothing (sizing runs from NB-14). With an eye for timeless style and the superior craftsmanship of kid’s clothing, the brand celebrates the All-American Family and their adventures together.
When founder and owner, Jennifer Kennedy couldn’t find the traditional clothing she’d always dreamed of dressing her daughter in, she knew other parents were dealing with the same issue—that’s when The Oaks Apparel was born. “We feel like this is our calling,” says Kennedy.
Following their launch, the team quickly saw the value of leveraging Creators to help spread the word on social media.
“We saw early on that partnering with influencers was the way to build our brand. LTK has really helped contribute to the success of our business.”
–Jennifer Kennedy
After a couple of months of being on LTK, the team joined the LTK Connect program, which helped them do a deep dive into Creators. They loved how curated and streamlined the partnership process was—especially the ability to see valuable analytics, including Creators’ locations and their engagement rates.
“Partnering with LTK Creators is a no-brainer for any business. It was an easy way to push our product directly in front of consumers,” says Kaitlin Pugh, The Oaks Apparel’s Operations Director. “You tell Creators exactly which products and collections you want them to push. The influencers pick from there. It’s seamless and keeps everything in order.”
Interested in learning more about LTK Connect and how to scale DTC brands with Creator Guided Shopping™?
About LTK Connect
LTK Connect empowers direct-to-consumer (DTC) brands of all sizes to connect directly with LTK Creators to drive traffic, sales, and increase brand awareness.
LTK Connect helps brands find top-performing Creators, manage end-to-end campaigns, boost reach, and track the success of influencer marketing campaigns. LTK’s full-service to self-service influencer marketing platform and five-star shopping app serves thousands of retailers, over 1 million brands, hundreds of thousands of Creators, and more than 18 million shoppers