Rethink your marketing strategy in the new year. LTK brings brands and Creators together in perfect harmony, using the latest technologies and extensive data to drive measurable results. Explore the power of LTK Connect tools and level up for 2025.

The Connect Difference

Artificial intelligence (AI) meets Creator Marketing with LTK, the largest network of Creators and monthly shoppers. AI-enriched LTK Connect technology empowers brands to connect with 300,000 curated Creators who reach 40 million monthly shoppers—and it’s all backed by 14 years of proprietary data and insights.

Maximizing Creator Potential with LTK Connect

The majority of today’s shoppers (71 percent) are more likely to try a brand or product after engaging with Creator posts. Why? Because they trust Creators over friends and family—and especially over advertising.

Take the wheel to search for and discover these Creators with LTK Connect. With it, you can scale awareness, sales, and adoption faster.

Elevate Your Brand with LTK Connect’s Top Tools

Develop fruitful Creator partnerships, understand your campaign performance, and grow your brand. LTK transforms Creator Marketing with a full set of tools that amplify the LTK Connect platform.

LTK Leaderboard

See which Creators are having the most impact on your brand at a moment’s notice. LTK Leaderboard includes a comprehensive dashboard that shows brands’ top-performing Creators and their stats in real-time to help scale partnerships.

Identify the LTK Creators who drive the most traffic, sales, and conversions, and dive deeper into how many links each Creator generated and the total associated traffic. You can even view top performers from the last week or month!

LTK Power Gifting

Once your Creator partners drive substantial results, you don’t want to lose that momentum. LTK Power Gifting empowers brands to directly engage with Creators sitting atop their Leaderboard and expand organic reach. 

With it, you can share gifts and discount codes to motivate and nurture your most impactful Creator relationships strategically. Just dipping your toes into a new collaboration? Power Gifting also opens the door to “date” one another and start the conversation before going all in.

LTK Match

AI-powered casting improves Creator collaborations. LTK Match’s intelligent engine analyzes millions of data points to match you with proven Creators in your category who both align with your aesthetic and can drive sales. And if this sounds too good to be true, consider this: Brands that begin their Creator collabs this way achieve up to eight times ROI.

LTK Marketplace

Creators should be able to pitch brands directly, too. That’s why LTK Marketplace provides an innovative space to hand them the controls. Marketplace enables Creators to seek out brands and create a two-way dialogue about needs and upcoming campaigns. This approach fosters authentic connections between brands and Creators, saving time on casting along the way.

LTK 360

Scale your brand faster. LTK 360 features advanced Creator reporting with 24/7, full-funnel performance insights that help you understand every stage of your Creator Marketing campaigns. It helps you track and analyze upper and lower funnel performance for every campaign—from engagement metrics to conversion rates to content performance—enabling you to make data-driven decisions and optimize your strategies.

LTK Dynamic Profiles

Most Creators search for brands in the LTK Creator App by category, commission rates, and new products. In doing so, they can generate a commissionable link and publish it across their social channels. Once you’ve engaged, LTK Dynamic Profiles showcases your brand as these Creators decide  who and what to share. You can even update your profile in real-time to boost Creator discoverability.

LTK Connect in Action

A well-known jewelry brand needed to drive awareness and sales but didn’t want to rely solely on traditional marketing. So, it turned to LTK to enhance the consumer purchasing journey through Creator storytelling.

Leveraging Match AI

Who could spread the word about luxurious jewelry? The brand turned to LTK’s Match AI to find and partner with 59 traffic-generating Creators who could amplify its reach—that’s an 875 percent increase in traffic-producing influencers!

Of course, the biggest significance was how these partnerships improved organic performance and return on ad spend, generating:

• 70K+ in sales since onboarding
• 58% of gross merchandise value reported through the LTK app
• 360+ orders
• 54K clicks

Planning for 2025

Hit the ground running in 2025 with Creator Marketing. Understand both where Creators have the most influence and the importance of seasonality to shape your plan. 

Top-shopped Creator categories

While Creators touch just about every industry today, consumers do turn to them more across a few particular verticals. Fashion and beauty, personal care, gaming, home and electronics, and food lead the way. Does your brand fit into the mix?

Top searches on LTK

The time of year drastically impacts what consumers are looking for. Seasonality matters and LTK shoppers’ priorities shift constantly:

• Q1 searches are headlined by work outfits and bedding.
• Q2 is all about summer vibes, including summer dresses and Mother’s Day gifts.
• Q3 sees fall in full swing with queries about Halloween and fall outfits.
• Q4 is winter wonderful, with searches guiding shoppers to their Christmas tree and gifts.

Capitalizing on the whole calendar year

Key moments help you get personal with your audience and stay on top of shopping trends with Creators. Echoing the search trends above, consider various themes that may be important during each month, such as:

• Healthy living in January
• Renewal and growth in March
• Back to school in August
• Spooky season in October
• Traditions and celebrations in December

Keep your brand and products top of mind. Leverage LTK Connect tools such as Leaderboard and Power Gifting to get in front of Creators ahead of moments such as holidays.

Let Creators Lead the Way in 2025

Ready to integrate Creators into your brand’s marketing strategy? LTK sets you up for success—from casting to campaign execution to reporting. Level up in 2025 with LTK Connect! Watch our full webinar on demand and reach out to get started.