Our Commitment to Diversity and Inclusion

June 11, 2020

2 minute read

Influencer Marketing

Our commitment to improving diversity and inclusion spans our entire community of Creators, brands, employees, and shoppers. As the world’s largest creator monetization platform powered by the most talented creators, tastemakers and stylists, we recognize that we have a responsibility to role model diversity and inclusivity and take deliberate actions to foster lasting and positive change - for our organization and the industry at large.

While we as an organization uphold Creators’ right to free speech, we do not and will not tolerate racism and discrimination of any kind. Specifically, we are taking the following actions to deliver on diversity and inclusion across our organization.  While we are taking initial steps to make immediate impacts, this is a long-term plan. We are committed to ongoing progress and will continue to adapt to best serve and enhance our entire community.

Diversity Across our Creator Network

We recognize that Black Creators, Creators of color and Creators of diverse backgrounds have been underrepresented in our network. To create an enduring solution, we are investing resources to proactively recruit and support diversity in our network.  We are grateful for the many Black Creators and Creators of color across our community who have raised their hands to assist us with these efforts. This feedback and guidance further enhances our ability to strengthen and sustain our community of Creators.  

Diversity Across LTK

Our social channels serve to introduce a worldwide audience to inspiring shoppable content produced by our beautiful mosaic of Creators. It is our commitment to consistently present Black, women of color and racially diverse Creators and give visibility to their voices, stories and shoppable content.  Collectively, we have a powerful opportunity to elevate and grow the diversity of our Creator community and we encourage each of you to like, tag and shop their content.

The Health and Integrity of our Creator Network

While we as a company have a duty to uphold our own values and policies, so too does our entire network of participating creators. The LTK Terms of Service prohibit Creators from publishing racist, hateful or discriminatory content. 

We will review every concern brought to our attention. In the event a potential violation is raised, we will investigate and evaluate the concern and take the appropriate actions, up to and including termination from our network. Any concerns regarding Creator content that may be racist or discriminatory should be directed to influencerconcerns@rewardstyle.com.

As part of the ongoing education provided to our creators, we will also offer training on diversity and inclusivity to our entire network. 

Diversity Across Brand Partners & Partnerships 

We are actively recruiting Black and other minority-owned brands and businesses on the LTK Brand platform to create greater representation across our brand partner network. These efforts include waiving onboarding fees and prioritizing their applications for review.  We will also develop bespoke strategies in partnership with these businesses to enhance performance once in-network, and assist with promoting them to our creator's audiences. 

Additionally, our commitment extends to building greater diversity in paid campaigns with our brand partners. We will partner closely with brands on casting requirements to ensure better and consistent representation of racially diverse Creators in each and every campaign.  

Diversity Across our Employee Base

LTK firmly believes a diverse employee base is critical to fostering innovation and enriching our business.  We are committed to the equitable and fair treatment of employees and job applicants regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age (40 or older), disability or genetic information. 

To embed inclusive behaviors into our organization, we are providing educational training for LTK employees to champion inclusivity, uphold fair and equal treatment of all employees and applicants and mitigate potential biases in hiring and promotions.  In an effort to further diversify our applicant pool, we are expanding recruitment to better reach Black and under-represented talent for our open roles. 

We are Listening 

We recognize we can’t do this alone. If you would like to participate or have suggestions for consideration, please email listening@rewardstyle.com.



Topics: Influencer Marketing

June 11, 2020

2 minute read

Influencer Marketing