An influencer marketing platform can help businesses of all types and sizes increase brand awareness, engagement, and sales. It helps organizations reach Creators who can promote their brand. This platform then serves as a central hub where the Creator and business communicate and develop effective marketing strategies and campaigns.
An influencer marketing platform like LTK empowers companies to grow their online presence through influencer marketing. LTK promotes billions of dollars in sales for brands each year, offering 11 years of historical Creator data. LTK also drives sales and engagement through its five-star-rated consumer shopping app.
Why Should Your Business Use an Influencer Marketing Platform?
Just how effective is influencer marketing, and why is it a worthwhile investment for businesses of all types and sizes? The Creator and influencer marketing industry has become more popular than ever and is expected to reach $21.1 billion by the end of 2023, an increase of more than $7 billion since 2021.
Creators Are a Marketing Force That’s Here to Stay
According to HubSpot, 80 percent of marketers believe that influencer marketing is effective, and 89 percent feel that it works as well (or better than) traditional forms of advertising. Ninety-three percent of marketers say they regularly use influencers as part of their advertising strategy. Meanwhile, 71 percent of marketers say that the customers and traffic gained from their influencer marketing efforts are higher in quality than traffic that streams in from other sources.
Last year, 86 percent of marketers said they were investing the same amount of money or more into their advertising efforts. Instagram is currently the most popular social network. However, Facebook is considered the most effective social media platform for carrying out influencer campaigns, and it currently boasts the highest number of users over any other network.
The Power of the Right Influencer Marketing Platform
An influencer marketing platform like LTK Connect works with brands worldwide and has access to hundreds of thousands of Creators across the globe. This impressive breadth allows companies to reach virtually any audience, whether they’re looking to work with micro influencers or Creators who have millions of followers.
The LTK shopping app gives organizations easy access to trackable and highly detailed sales insights, allowing them to leverage influencer campaigns at scale.
What Should Businesses Look for in an Influencer Marketing Platform?
It’s vital to work with the right influencer marketing platform that can meet your company’s marketing goals and needs, but it can be difficult to find the right one.
Here are a few qualities to look for in an influencer marketing platform:
- Easy-to-use tools that help brands execute their campaign objectives from the planning to the final stages
- A well-curated database of high-quality micro and macro Creators, along with relevant social media statistics
- An experienced team of influencer marketing experts to support small companies as they learn and adapt on the influencer journey
- An advanced audience reporting tool to help businesses identify their potential audience
- Messaging and payment functions to simplify communication, allowing brands to foster positive relationships with influencers
- An in-depth influencer campaign reporting dashboard that shows click-through rates and sales
- A content licensing tool that empowers companies to commission, license, and distribute influencer-driven content for their marketing channels
Ready to get started with one of the most effective ways to increase sales and boost brand awareness? Gain access to millions of shoppers with LTK Connect.
