If there’s one thing that’s become abundantly clear, it’s that social isn’t social anymore. Whereas 20 years ago we were all logging onto social media to see friends post in real time, today’s algorithms make updates easy to miss. According to the 2025 LTK National Consumer Study, a significant 74 percent of consumers look elsewhere to build community.

Finding your community can be a struggle. Leaning into content Creators can give your brand a role in driving connections while amplifying reach. 

LTK uses AI-enriched data from 40 million users and billions of transactions over a 14-year period. During a recent webinar, we looked at data from three of LTK’s 2024 studies to provide tools and insights to grow your brand’s audience and drive community. Discover how LTK can drive your marketing funnel and bring consumers into your world. 

LTK 360 Reporting

Is your brand right on target, or should you refine your marketing approach? LTK 360 provides 24/7 full-funnel reporting to track and report on content Creators across the full funnel.

Upper-funnel metrics

Get people to notice your brand before nudging them to buy from you. Focusing on the upper funnel is vital because it helps potential customers get to know you, creating awareness and trust. When consumers in this stage are finally ready to buy, they’ll remember your brand.

As part of the LTK CMO Study with Northwestern University, we found that the media and branding discipline lead most Creator decisions, especially to grow audiences. Most often, organizations are honing in on strengthening awareness, sentiment, and audience.

Of course, there are so many other factors that shape your brand’s perception and performance. LTK 360 reporting helps you assess the entire upper funnel, extending from awareness to include: 

• Earned media value (EMV)
• Impressions 
• Engagement  
• Links with traffic

Lower-funnel metrics

Reach consumers at every stage of the buyer’s journey. As they move from debating a purchase to taking the plunge, make sure your brand is there, ready to offer right-fit products. 

You’ll know if your content Creators and overall marketing are hitting the right notes when you dive into LTK 360 reporting to look at campaign metrics for sales and conversions plus:

• Traffic
• Conversion rate 
• Items per basket 
• Average order value (AOV)
• Revenue producing influencers
• Program return on ad spend (ROAS)

Setting the Stage with LTK 360

Brands are scaling faster with LTK 360. And while that’s easy for us to say, the data supports this: 78 percent of millennials and 91 percent of Gen Z consumers follow Creators. Brands like yours need to be active where your community is.

Advanced tools to track content Creators better

With LTK 360, brands can examine content Creators’ and campaign performance easily. Examine data across programs and time periods in a few clicks to understand if your brand should pivot its strategies. 

• Select specific date ranges: Select “last 7, 30, or 90 days” in the date drop-down to review performance for a specific date range.
• Toggle between programs: Select “all programs” or select the desired country-specific program and/or social channels to understand performance by program.
• Download CSV reports (coming soon!): Select “download” in the reporting drop-down, and click to retrieve a copy of the desired report.

Sponsored campaign reporting

Your brand dashboard syncs with LTK 360 for full access to in-depth sponsored campaign performance. Show Creators’ content by awareness, traffic, and conversions to understand what is and isn’t working, pairing these insights with LTK Leaderboard to understand which content Creators are most effective.

LTK Leaderboard

Partner with your brand’s best-performing paid and organic Creators. LTK Leaderboard provides real-time performance stats to help your brand identify and scale your most powerful partnerships. You can create custom reports to understand your top Creators across diverse metrics, such as sales, AOV, and:

• Links created 
• Links with traffic 
• Revenue per link 
• CSV download 
• Sales per link 
• LTK posts 
• Net commissions

LTK is excited to offer several new and upcoming Leaderboard enhancements. Available now, brands can enjoy date ranges, program filters, and CSV downloads. As we continue to refine Leaderboard, you’ll also soon see upgrades for ranked LTK posts, including dates for selected ranges, date ranges in review, and product-level CSV downloads for select brands. 

AI-enriched casting and discovery

Effortlessly connect with the best Creators for your brand in seconds. AI-enriched LTK Match uses more than a decade of historical data to power our AI and machine learning model. With it, we instantly match your brand with the best content Creators to maximize impact. Save time and resources on forming collaborations by getting it right from the start.

Driving Full-Funnel Impact

Full-funnel campaigns deliver value by combining exceptional content Creators with strategies that amplify brand messaging across every stage. The result? Not only do brands elevate awareness, but they also drive lower-funnel performance, converting audiences effectively. 

Results speak volumes too. One LTK campaign in the fashion vertical stands out because of its achievements across metrics:

• Amplified purchasing power: Generated a gross merchandise value of $163,076
• Proved efficient ad spend: Achieved an overall ROAS of $1.63
• Leveraged organic amplification: Delivered $725K in EMV
• Delivered substantial ROI: Helped program ROAS soar to 6.46X
• Drove lower-funnel performance: Earned an overall ROAS of $43.48 and $5.78 ROAS with commission 

This campaign demonstrated how a full-funnel approach marries storytelling with measurable results across the funnel. The initiative leveraged high-quality Creator content across Instagram and other platforms to drive a sustained impact and maximize value across the board.

Maximize Your Full Funnel with LTK

Brands that invest in full-funnel Creator Marketing strategies achieve positive results. Support your initiatives across the customer journey with data surrounding brand interactions and use LTK tools to grow your efforts with content Creators. 

Strengthen your collabs and use trusted data to maximize results. Explore our full webinar now for real insights into how LTK propels the marketing funnel. And reach out to discover how to discover, scale, and measure your Creator Marketing effectively.