Competition is everywhere, and brands often turn to influential voices to break through the noise. A strong Creator Marketing strategy can mean the difference between sinking and swimming in the sea of social media.
TikTok has long been a leading platform for Creator Marketing, driving impact across health and beauty, consumer retail, and everything in between. Creators, brands, and shoppers have all benefited from bite-sized videos, shoppable posts, and online storefronts, enjoying a more seamless and engaging shopping experience.
As TikTok’s future in the U.S. remains uncertain, it’s important for Creators and brands to diversify their Creator Marketing strategy. LTK can help Creators and brands maintain a loyal audience, connect all social media platforms in one central place, and create an evergreen presence across the LTK community.
What Does TikTok’s Shaky Footing Mean?
In 2024, Congress passed the Protecting Americans from Foreign Adversary Controlled Applications Act. The law specifies that apps owned by the Chinese company ByteDance—including TikTok and its sister apps—would be banned in the U.S. unless sold to a U.S. company.
Although the president issued an executive order in January 2025 delaying the enforcement of the law, it remains enforceable at any time. Many brands will stay the course while awaiting further official guidance, but it’s worth considering what’s at stake if TikTok can no longer be relied upon as it once was.
TikTok is one of the primary social media channels today, especially for Gen Z. More than 7 million small businesses in the U.S. used the platform to drive $15 billion in 2023 alone. If the ban is upheld, U.S.-based Creators and businesses could face significant engagement and revenue losses.
The good news is that LTK provides brands of all sizes with endless opportunities to connect with Creators and reach consumers. With LTK, brands can expand reach across the social media landscape and leverage evolving AI technology on the world’s premier Creator platform.
The Value of LTK
Retain control of your Creator Marketing no matter the social media landscape, and expand brand reach to eager audiences who are ready to spend. LTK is made up of 40 million monthly shoppers, including early adopters who are eager to be the first to try new products and learn more from Creators’ LTK shops.
The all-in-one platform supports brands across trending social media and a shopping app backed by more than a decade of proprietary data for unique insights. Brands gain exposure among industry peers and the entire LTK shopper network by appearing in a Creator’s storefront, helping expand their reach and scale brand adoption.
Introducing the new LTK app
LTK is pleased to announce its next frontier for Creator Marketing. The reimagined LTK app fosters connection, discovery, and seamless content engagement for brands and shoppers. New features support the evolving Creator landscape, with tabs to help users navigate their way:
- Watch filters content by interests, from fashion to fitness, and showcases localized video content from nearby Creators.
- Home aggregates posts exclusively from followed Creators, featuring "Daily Drops" that highlight the latest 24-hour content.
- Profile centralizes user settings, favorites, and personal information.
- Activity provides a hub for notifications, messages, and updates, including direct messaging and alerts on product updates, such as price drops and sales.
Get more from the app and branded marketing efforts. LTK offers a full suite of Creator Marketing tools to amplify collaborations, assess and adjust campaigns, and build stronger Creator relationships.
LTK Marketplace simplifies the collaborative process
LTK Marketplace is enriched by AI to improve collabs and offer a place to connect. Here, Creators can pitch collaborations to brands to begin a two-way dialogue andform partnerships to work together on new campaigns. This solution helps propel full-funnel impact with intelligent insights to achieve brand awareness, interest, consideration, and action.
LTK 360 elevates marketing intelligence
What does your data say about your branded campaigns? LTK 360’s algorithm looks at brand performance and analyzes consumer trends to offer insights that inform content strategies and optimize conversions.
LTK Match brings brands and Creators together
Don’t want to wait for Creators to find you or scour thousands of profiles that could suit your needs? LTK Match is an AI tool that collects unique needs and uses data to match your brand with the best influencers.
Save valuable time and money on casting by establishing partnerships with the right Creators. You can examine multiple criteria, such as a Creator’s expertise, their engagement rate, and whether they align with your brand values.
LTK Boost scales Creator collaborations from their profile
Paid media is a valuable tool to include in your Creator Marketing strategy because it helps get in front of wider audiences with ads across Creator profiles. Promote collaborations via platforms such as YouTube and Instagram, boosting content directly from a Creator’s profile to improve reach, traffic, engagement, and market share.
LTK Leaderboard and Power Gifting celebrate collaboration success
Every Creator has a unique impact, which is why LTK Leaderboard helps showcase who stands out the most. LTK Leaderboard ranks top performers for metrics such as traffic, sales, conversions, and links. Pair this with Power Gifting to share gifts and discount codes with your most effective partners, rewarding their efforts to grow your relationship.
Amplify Your Brand with LTK
Social media platforms may change and evolve, but LTK is a constant. The Creator Marketing platform plugs right in with existing social channels to help brands execute and measure campaigns that drive measurable results. Contact us to get started today.
