Don’t put all your eggs in one platform! The what, where, and how of platform diversity

    February 9, 2021




    Join moderator Robin Ward, Director of Brand Partnerships for rewardStyle Europe, and Missguided’s Brand + Influencer Manager, Lucy Harding in a discussion with content creators Louise Cooney and Ama Godson. Originally featured on the Influencer Marketing Show, we discuss how brands can better rationalise spend on cross-channel influencer strategy to maximise full-funnel engagement and conversion. We also look at ways creators and brands can measure success using sales performance to optimise ROI.

    *This recording was originally featured on the Influencer Marketing Show.

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    Topics: Influencer Marketing