Join moderator Robin Ward, Director of Brand Partnerships for rewardStyle Europe, and Missguided’s Brand + Influencer Manager, Lucy Harding in a discussion with content creators Louise Cooney and Ama Godson. Originally featured on the Influencer Marketing Show, we discuss how brands can better rationalise spend on cross-channel influencer strategy to maximise full-funnel engagement and conversion. We also look at ways creators and brands can measure success using sales performance to optimise ROI.

*This recording was originally featured on the Influencer Marketing Show.

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