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Creator marketing is transforming how brands connect with consumers, combining trust, trendsetting, and measurable results. With Creators on LTK driving engagement and shaping purchasing decisions, it’s the ultimate strategy for growth in today’s marketplace.
1. Creators Build Trust with Consumers
Creators are deeply trusted; 94 percent of LTK shoppers look to them for trend inspiration and purchase decisions. Their authentic connections with audiences make them essential partners for brands.
2. Consumer Engagement Is Shifting
More than 40 million shoppers turn to Creators on LTK every month, opting for Creator-driven recommendations over traditional search engines. This shift highlights Creators’ ability to drive personalized, impactful shopping experiences.
3. Data-Driven Partnerships Maximize Results
Leveraging proprietary tools, platforms such as LTK enable brands to collaborate with Creators who align with their goals, ensuring campaigns deliver measurable ROI and higher conversions.
4. Creators Influence Cross-Channel Shopping
Creator recommendations reach beyond social platforms. Creators shape consumer behavior across multiple touchpoints, from in-store purchases to online searches.
5. Consumers Prefer Video Content
Video remains the most engaging format, with 76 percent of Gen Zers and 72 percent of millennials favoring it for shopping inspiration. Creators use this medium to deliver relatable, persuasive content that resonates.
Creator marketing is no longer optional. It’s the strategic choice for brands to remain relevant and thrive in today’s highly competitive, Creator-driven marketplace. Get started with LTK today.
Blog originally published in April 2020 and updated in June 2025.