3 Things Brands Need to Know to Win at Creator Marketing in 2025

By the end of 2025, the global Creator Marketing industry will be valued at $32.55 billion, and its impact only continues to rise. For brands looking to harness this channel in 2025, success means embracing long-term strategy, building genuine partnerships, and keeping up consistent engagement. Here’s what you need to know:

1. Make a Committed Investment

Seeing results in Creator Marketing takes more than a one-off campaign. Brands should treat this channel with the same rigor as other key marketing efforts. Committed investment means allocating a growing and flexible budget, partnering with the right Creators for longer-term programs, and tracking performance all the way from first impression to final sale. LTK’s latest data shows brands that maintain steady support for Creator programs consistently achieve stronger returns.

2. Cultivate Authentic Partnerships

Today’s consumers crave authenticity; they trust Creators who are genuinely passionate about the products they showcase. Building lasting relationships with Creators who align with your brand’s values is more important than ever. Focus on finding Creators who already connect with your audience, and let them share your product story in their own authentic voice. 

With LTK’s proprietary data and matchmaking tools, brands can ensure their campaigns are compelling, relevant, and drive measurable engagement.

3. Maintain Consistent Pressure

One post isn’t enough to drive action. Audiences need repeated, trustworthy exposure to feel confident in making a purchase. Keep your brand top of mind with ongoing Creator content – not just short sprints or single activations. Regular, authentic mentions foster trust, and platforms such as LTK help brands manage long-term strategies and measure results at every step.

Are you ready to take your Creator Marketing strategy to the next level? Get started with LTK today.

Blog originally published March 2020 and updated in August 2025.