Cathy Chen, Vice President, Growth Marketing & Strategy at Saks Fifth Avenue, accepting the award for Brand of the Year at the 2023 awards ceremony.
Celebrating Excellence in Creator Commerce: A Recap of the 2023 LTK Brand Awards
The 2nd annual 2023 LTK Brand Awards were recently presented at LTKCon in Dallas, Texas on October 3rd. The LTK Brand awards serves to honor and celebrate brands that have excelled in the realm of Creator Commerce. The awards highlighted exceptional achievements in driving content, awareness, and sales, as well as fostering long-term relationships with Creators.
The winning brands at the 2023 LTK Brand Awards have redefined success by leveraging LTK Creators to drive results. These trailblazers are setting new standards and pushing boundaries, while harnessed the power of Creator content.
Recognizing Excellence Through Data-Driven Results
The selection process for the 2023 LTK Brand Awards was thorough, relying on LTK's proprietary benchmark data. Factors such as content reach and engagement, brand awareness, and sales performance were analyzed to identify the winners.
The 2023 Nominees and Winners:
Brand of the Year
This coveted award recognizes the brands that have truly stood out as leaders in the industry, setting new benchmarks for excellence and innovation. These are brands with top performing campaigns—raising awareness, creating engaging content, generating top sales and cultivating long-term Creator relationships.
- Abercrombie & Fitch
- Saks Fifth Avenue *(winner)
- Sephora
LTK Connect Visionary of the Year
The LTK Connect Visionary celebrates the brand who has displayed exceptional vision and strategy in leveraging LTK Connect to achieve success.
- Coral Reef Swim* (winner)
- Nisolo
- Peppered with Leopard
Performance Strategy of the Year
Through a strategic approach with Creators, these brands achieved some of the highest performing campaigns—combining strategic testing of channels with a variety of Creators and content formats.
- Anthropologie* (winner)
- Lululemon
- Stanley PMI
Best Multi-Category Campaign Strategy
This identifies brands that have pioneered new categories. These trailblazers have broken through various verticals through strategic marketing and Creator approaches.
- Nordstrom
- Ulta
- Walmart* (winner)
International Brand Impact
These international brands have a global footprint that continuously drove sales and created some of the top engaging campaigns in-step with retail influence.
- ghd
- MATCHES
- Samsung*(winner)
One to Watch
These brands are expanding their reach on LTK through a variety of engaging approaches and continue to invest in ground-breaking strategies, reaching new shoppers, and driving incremental sales.
- American Eagle
- Kiehl's* (winner)
- Net-a-Porter
Best 360 Campaign Strategy
Through a 360, do-it-all strategic approach, these brands have maximized budgets, scale, and reach to Creators and shoppers through successful collaborations, LTK advertising, and Media Boosting.
- Adidas* (winner)
- Blue Mercury
- Bobbi Brown
Rookie of the Year
These brands were new to the LTK platform within the past year and are first time investors with LTK Creator collaborations. They came with excitement and were met with success from Creators and shoppers alike.
- Frank and Eileen
- Hello Fresh* (winner)
- The Real Real
How to be Apart of the Fun
LTK celebrates those brands who were nominated and awarded this year. We are also thankful for the thousands of brands we partner with who continue to lead the way for Creator Commerce.
LTK works with thousands of brands and hundreds of thousands of Creators across more than 100 countries. With more than 30 million monthly shoppers in our app, LTK provides highly trackable sales and influencer marketing programs at scale for businesses of all sizes. Contact us to get started!
To find out more about joining LTK and partnering with Creators to drive traffic, sales, and increase brand recognition, visit company.shopltk.com.
