5 Powerful Ways to Partner with Beauty Creators in 2025

Beauty Creators are key to brand growth, shaping trends and inspiring trust on LTK, TikTok, and Instagram. Gen Zers and millennials make up most of their audiences, and LTK's 2025 data shows that 57 percent of millennials and 64 percent of Gen Zers report increased trust in a brand or product when a Creator recommends it. 

Ready to reach this engaged audience? Here are five effective ways to partner with beauty Creators.

1. Sponsor Authentic Product Reviews

Work with Creators to share honest reviews, showcasing real results and unique product benefits.

Example: Send your newest serum to a skincare Creator for a two-week test; let them post before-and-afters, and highlight the results on LTK and TikTok. 

2. Collaborate on Tutorials

Tutorials demonstrate products live, inspire confidence, and help shoppers see real uses.

Example: Work with a Creator to feature your bronzer in their “Summer Glow in 5 Minutes” Reel.

Tip: Align with trending beauty themes or seasonal routines to capture timely interest.

3. Host Giveaways

Leverage Creators’ communities to build excitement and multiply reach through interactive giveaways.

Example: Team up for an LTK-exclusive giveaway; followers enter by tagging friends and sharing their favorite beauty hack. 

Tip: Require follows or shares for greater campaign impact.

4. Offer Affiliate Partnerships

Reward Creators for driving measurable sales with affiliate links, exclusive LTK codes, and transparent performance tracking.

Example: Launch a commission program for Creators who feature your products in “get ready with me” routines, sharing unique codes with their followers. 

Tip: Prioritize Creators with audiences already engaged in your niche.

5. Launch Co-Branded Products

Co-create limited-edition products with Creators to tap into their loyal following and generate buzz.

Example: Collaborate on a signature lipstick shade, with the Creator sharing behind-the-scenes content and a launch story on LTK. 

Tip: Tie launches to major beauty events or seasons for extra attention.

Your Next Steps to Collaborate with Beauty Creators

Want to thrive with the help of beauty Creators? Get started with LTK and watch your brand community grow.

Blog originally published January 2023 and updated in August 2025.