As all eyes are on Paris, brands are strategically partnering with Creators to amplify brand visibility with authentic and engaging content that captivates audiences across all platforms. This trend of Creator partnerships during high-profile events is gaining momentum beyond the Paris games, extending to events such as New York Fashion Week, festivals and more.
Creator credibility, storytelling, and exclusive content have proven to be powerful levers in elevating engagement surrounding events. However, alignment with the right Creator is key to success. Let's explore a real-life example of a winning partnership during the Paris games and delve into why partnering with Creators for key moments is a winning strategy for brands.
Nastia in Paris
Olympic gold medalist, commentator, and LTK Creator Nastia Liukin partnered with LTK during the Paris games to share her experiences and the latest trends from the epicenter of active and fashion.
Nastia is bringing her style to life through a 3-part content series featuring a collaboration with Bloomingdales. The professionally produced series is giving audiences a look behind the curtain of Nastia in Paris. Shot through a day in a life format, we’re following along as Nastia gets ready for the Vogue kick-off party, explores the city, plans her outfits, discusses what it’s like to be an Olympian, and shares why she loves LTK.
Be sure to follow Nastia and head on over to LTK to shop her curated closet with all the essentials for the Paris games!
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Why partnering with Creators is a winning strategy
Authenticity at its best
One of the main reasons brands are increasingly turning to Creators is their ability to deliver authentic content. Unlike traditional advertising, which can sometimes feel impersonal or overly commercial, Creators bring a personal touch to brand endorsements. Their followers see them as trusted voices, making their recommendations feel more like genuine advice from a friend rather than a sales pitch.
High levels of engagement
Creators often boast highly engaged audiences who interact with their content regularly. This engagement is crucial during key moments like the Paris games, where real-time interactions can significantly boost a brand's visibility. By partnering with Creators, brands can tap into these active communities and foster meaningful connections with potential customers.
Targeted reach
Another compelling reason to collaborate with influencers during events like the Olympics is the ability to target specific demographics. Brands can select Creators whose follower bases align closely with their target market. This ensures that their message reaches the right people, maximizing the impact of their marketing efforts.
Athletes as brand ambassadors
Athletes possess a unique blend of credibility, nostalgia, and relatability. Their association with sports and achievements lends them an aura of authority and respect. Brands are leveraging this by partnering with former athletes as ambassadors, tapping into their legacy and fanbase.
Benefits of athlete partnerships
- Credibility: Former athletes bring authenticity and trustworthiness. Their endorsement can lend significant weight to a brand's message.
- Storytelling: Athletes have compelling stories of perseverance, dedication, and success. Brands can harness these narratives to create inspiring and emotionally resonant content.
- Broad Appeal: Athletes often have diverse fanbases that span different age groups and demographics, providing brands with a broad reach.
The power of behind-the-scenes content
One of the most effective ways brands are capturing audience attention during high-profile events is through behind-the-scenes content. This type of content offers a glimpse into the real, unfiltered moments that occur away from the spotlight. Whether it's a day in the life at an exclusive event, GRWM content, or a former athlete sharing personal anecdotes and training routines, behind-the-scenes content humanizes the brand and builds a deeper connection with the audience.
Ready to leverage Creators for key events?
With our extensive Creator network, LTK has the best Creators to align with your brand and event. Contact us to get started today!
