LTK’s newest report reveals the hottest trends for summer 2023 trends, including denim skirts, clean girl aesthetic, and more
It’s officially summer! Shoppers are looking for chic vacation outfits, as creators share their go-to picks for the season.
But before you get overwhelmed deciding what to wear or what to post, look no farther than LTK’s 2023 Summer Style Trends Report.
LTK did the research for you, and we’ve curated a comprehensive list of what’s trending this summer!
Let’s take the plunge and check it out:
- Summer must-haves: Wide-leg jeans steal the show, denim skirts stage a strong comeback, and 40% of Gen Z women plan to sport Crocs this summer
- The clean girl aesthetic and florals will dominate this summer according to Gen Z and Millennials.
- Sticking to true summer fashion, light and airy sundresses and maxi dresses are the top dress style.
- Gen Z is loving neutrals with 70% saying their go-to colors to wear are white and beige this season.
LTK reveals that:
- 81% of Gen Z women affirm that style contributes to their happiness. Content creators and influencers, remember to post and share products that truly resonate with you and in return you will engage your audience.
- 75% of Gen Z shoppers are purchasing products from Creator recommendations, and there is no doubt that this year’s summer style trends are being driven by Creators across the U.S.
Here’s a look at LTK Creator content to help you find the right look for summer or inspire your next LTK post!
Wide leg jeans
Check out LTK Creator @annamaegroves for inspo
Denim skirts
Check out LTK Creator @myvoguishdiaries for inspo
Clean girl aesthetic
Check out LTK Creator @Esthers for inspo
Floral outfits
Check out LTK Creator @amanthabelbel for inspo
Sundresses and maxi dresses
Check out LTK Creator @lizadams for inspo
Gen Z neutrals
Check out LTK Creator @larisanania for inspo
Are you ready to start building your own brand and be the next LTK Creator?
LTK was founded by a Creator, for Creators and influencers. We understand the unique needs of premium influencers across all categories. Our teams support you by pairing hands-on strategic guidance with the industry’s most advanced digital tools to maximize your monetization potential and build lasting brand relationships.
APPLY TO JOIN LTK
Make 2023 the year that you own your audience with your LTK Shop:
- Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop.
- LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers.
- LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
- Earn more passive income with your very own LTK Shop.
The benefits of being an influencer turned LTK Creator include access to:
- 20M+ monthly LTK shoppers
- 6K+ brands across 100 countries
- A community of hundreds of thousands of top-tier Creators
- 700+ global team members
- LTK Creator app, a platform to easily curate shoppable content
- Personalized LTK Shop
- LTK app that offers convenience, accessibility and data-driven personalization for shoppers
- Educational resources that feature industry leaders, webinars, updates on shopper behaviors, and so much more
LTK empowers Creators to give their audience a world-class shopping experience. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.
So what are you waiting for? It’s time for YOU to join our network of entrepreneurs.
Are you interested in becoming an LTK Creator and looking for more resources? Look no further than the LTK Creator blog resource here.
Top resources include:
How to become the next top-earning LTK Creator
LTK Creators are not just influencers—they’re their own brands
