Discover simple strategies influencers and content creators can lean into optimize their social channels
Are you an influencer, blogger, and/or content creator who wants to join LTK (formerly LikeToKnow.It), a full-service influencer and digital marketing hub built on Creator innovation that drives more than $4B in annual brand sales, but you did not get approved upon application?
Don’t stress, LTK has rounded up optimized strategies from our team and paired it with over 12 years of proprietary data to ensure the LTK Creator community is top-tier and all our LTK Creators have the potential to monetize their content.
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The key to gaining approval to become the next LTK Creator is based on the following criteria:
- A public social media profile, with consistent posts and activity.
- A significant and engaged following on at least one social media channel.
- At least 4 months of original, high-quality, shoppable content.
- Clean editorial design that engages your audience and highlights your expertise.
- The determination to make your unique content shoppable.
Our team has put together some helpful tips to help you on your journey to become the next top-earning LTK Creator. We’re here to help you get back to basics. Remember, it’s the little things that help you build a solid foundation to start your business as an LTK Creator.
1. Find your niche
What makes you special or unique? Your niche should be genuine and a true reflection of who you are and what you love. Your shoppable content should be original to you, whether you took the photos and videos yourself or own the rights to them.
It’s key to remember to tap into various verticals in order to grow your following; perhaps your niche is budget-friendly fashion; can you also share budget-friendly make-up or skincare? Think about the things that inspire you and the products you love—and always be authentic.
Here are some verticals that profitable LTK Creators fall into:
- Fashion
- Family
- Plus size
- Beauty
- Midsize
- Fitness
- Home
- Wellness
- Kids
- Mens
- Travel
- Weddings
- Workwear
2. Focus on posting frequency and consistency
Your posting cadence is key! Be consistent about the days, times, and channels you utilize so your followers come to expect your content. Successful LTK Creators are posting daily to their LTK Shop, and sharing daily on their preferred social channels.
Best times to post on Instagram:
- Monday, Tuesday, Wednesday, and Friday:
- 9am-1pm
Best times to post on TikTok:
- Tuesday: 2-6pm
- Wednesday:2-5pm
- Thursday: 3-5pm
Best times to post on Pinterest:
- Tuesday: 1pm
- Wednesday: 1-3pm
- Thursday: 12-2pm
Best times to post on YouTube:
- Thursday and Friday: 12-3pm
- Saturday: 3-6pm
- Sunday: 1-4pm
3. Keep your shoppable content fresh
Curating fresh content can seem daunting, but the beauty of content is the various facets that can be used. For example, one outfit can yield many unique posts:
- Full body shots from various angles
- Close up and beauty shots
- Shoe and accessory shots
- Selfie shot pointing down (front angle)
- Shoe shots
- Day in the life shots (Eating, walking, sunsets, dinner, anything aesthetically pleasing.)
- Day in the life videos (Eating, walking, sunsets, dinner, anything aesthetically pleasing.)
- Full body video (10 seconds)
- Selfie-angle video
From those shots you can create multiple assets:
- Carousel post
- Contextual image (more professional)
- Mirror selfie
- Body selfie
- Flat lay
- Personal content (wearing item or with product in background, but general non-shoppable content)
- Videos (Instagram Reels, TikToks, or YouTube Shorts)
- Idea pins on Pinterest
- Instagram and TikTok Stories
4. Engage with your followers
In order to grow your brand as an influencer, you must keep your audience engaged; and at the root of all this is optimized content. In 2023, there are estimated to be more than 4B total social media users worldwide. The average person bounces between seven different social networks per month, according to Sprout Social.
Let’s take a look at some simple ways to break through the noise and keep your audience engaged:
- Be authentic and relatable.
- Ask your followers questions.
- Ask for questions.
- Host a giveaway.
- Post timely content.
- Be specific to your niche.
- Reply to comments.
- Share quality photos and videos.
- Lean into trending hashtags and sounds that make sense for your brand.
- Post useful information that’s relevant to you and your brand.
The key to social media engagement is authenticity, consistency, and value. Publish thoughtful, relatable content often and on a schedule, and actively respond to your followers’ comments. It is essential to foster and nurture your connection with your audience to drive higher engagement.
These simple steps will help you grow your following. Your audience looks to you for inspiration and purchase confidence. Most applicants who successfully re-apply spend at least 60 days building their brand socially. After you’ve confidently curated a social media presence that is original, consistent, visually appealing, and engaging it’s time to re-apply to become an LTK Creator!
APPLY TO JOIN NOW
Don’t take it from us, here are some tips from LTK Creators for someone who wants to join the LTK community …
“Find your niche and build your brand on this! Seek out how you can best serve your readers’ needs and wants. Also be able to deliver quality products that you know they will love, building trust and loyalty! Have fun with your community because this truly is the BEST job out there!”
“Just dive in! Progress over perfection. You don't have to know everything to get started. You will get better, it will get easier. Just get started, be authentic and put yourself out there.”
The LTK mission
LTK’s (formerly LikeToKnow.It) mission is to empower the world’s premium lifestyle content creators to achieve maximum economic success. LTK was built around influencers and bloggers like you—to connect content creators with brands and shoppers. It is the only platform built by a Creator for Creators. And as an influencer’s trusted business partner, LTK is only successful when our Creators are successful.
By pioneering a proprietary ecosystem of innovative technology, strategic growth consulting, global brand partnerships, and expansive shopper distribution, we’ve done more than just monetize influencer and digital marketing. We created the industry and are now defining the next decade. So what are you waiting for?
It’s time for YOU to join our network of entrepreneurs.
