The coastal cowgirl aesthetic is taking over TikTok, Instagram, Pinterest, and can be seen across the LTK app. Shoppers are loving this viral look that mixes the classic coastal grandmother look with western-inspired pieces.
But don’t stress! You don’t have to be working at a dude ranch this summer or go horseback riding to show your followers how to pull off this latest fashion craze!
So how do you nail this viral look and ride off into the sunset while on trend this spring and summer? Let’s start with the basics.
The essentials for a coastal cowgirl outfit include:
Denim skirts, jeans and shorts
Cowboy boots
Statement belts
Linen dresses
Creamy knits
Quilted coats
Button-up blouses
Midi flowy dresses
Cowboy hats
Anything with fringe (Think handbags, skirts and even jewelry.)
The key to conquering this vibe is aiming for a neutral color palette that includes:
Shades of blue denim
Creams
Tans
Browns
And of course, earthy color tones
Don’t be afraid to incorporate warm colors like rust, yellow, terracotta, sage, teal, and deep navy, too.
Need some content inspo? Check out what are LTK Creators are sharing with their followers on LTK:
Denim-on-denim is always on point. Check out @krismarieerrington for inspo.
A classic midi paired with cowboy boots. Check out @this_lovely_life_of_mine for inspo.
It’s all about the accessories. Check out @jesshogancrum for inspo.
Trending beach looks are a must. Check out @kaitcurnow for inspo.
Keep it simple and comfy. Check out @marenanicole for inspo.
Tip your hat to a cute look. Check out @emlaurensinger for inspo.
These boots were made for walking. Check out @laurenloveless for inspo.
Denim midi skirts for the win. Check out @maxieelise for inspo.
Are YOU ready to build your own brand?
LTK enables influencers and content creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where they share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.
LTK empowers Creators to give their audience a world-class shopping experience. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.
Make 2023 the year that you own your audience with your LTK Shop:
Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop.
LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers.
LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
Earn more passive income with your very own LTK Shop.
The benefits of being an influencer turned LTK Creator include access to:
20M+ monthly LTK shoppers
6K+ brands across 100 countries
A community of hundreds of thousands top-tier Creators
700+ global team members
LTK Creator app, a platform to easily curate shoppable content
Personalized LTK Shop
LTK app that offers convenience, accessibility and data-driven personalization for shoppers
Educational resources that feature industry leaders, webinars, updates on shopper behaviors, and so much more
LTK’s mission is to help our Creators innovate, grow and reach new heights as they build their own brands. With more than 200 creators having exceeded $1 million in all-time earnings, the time is now to start making your content work harder for you. And LTK is here to help!
Are you interested in becoming an LTK Creator and looking for more resources? Look no further than the LTK Creator blog resource here.
Top resources include: