Forbes just released its first-ever top Creators list, a ranking of the 49 most influential social content creators, and LTK Creators were front and center on the list.
According to Forbes, this is a ranking of the “50 highest-earning, most influential social natives across TikTok, YouTube, Instagram, Twitch and other social platforms. These social media superstars are revolutionizing entertainment and advertising in the creator economy.”
Top Instagram creators on the list, Aimee Song and Dani Austin, are both LTK Creators. Dani Austin joined LTK in 2014 and specializes in fashion and family. Aimee Song has been with LTK since 2011 and specializes in the fashion vertical.
Join us in congratulating the LTK Creators who made the Forbes Top Creators 2022 list:
Name: Huda Kattan
LTK Shop: @hudabeauty
Vertical: Beauty
Ranking on the Forbes list: #6
Name: Dani Austin
LTK Shop: @daniaustin
Vertical: Fashion and family
Ranking on the Forbes list: #22
Name: Aimee Song
LTK Shop: @songofstyle
Vertical: Fashion
Ranking on the Forbes list: #25
Name: Desi Perkins
LTK Shop: @desiperkins
Vertical: Beauty
Ranking on the Forbes list: #26
Name: Camila Coelho
LTK Shop: @camilacoelho
Vertical: Fashion
Ranking on the Forbes list: #30
Name: Avani Gregg
Social handle: @avani
Vertical: Beauty
Ranking on the Forbes list: #35
Name: Mikayla Nogueira
Social handle: @mikaylanogueira
Vertical: Beauty
Ranking on the Forbes list: #36
Name: Remi Bader
LTK Shop: @remibader
Vertical: Fashion
Ranking on the Forbes list: #48
Wondering how you can increase your chances of making the list next year? Here are a few resources to help you optimize your LTK Shop and maximize your earning potential:
About LTK
LTK is the largest global digital marketing platform powered by Creators. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle Creators to be as economically successful as possible.
For the past decade, LTK has grown to become a trusted and effective business-enablement platform where Creators launch, run and grow their LTK Shop, their own personal digital storefront. Today, more than 6,000 brands partner with LTK to gain access to its global influencer network for content that converts against performance-driven, cross-channel key performance indicators. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK drives more than $3B in annual retail sales from nearly 200,000 talented creators in over 100 countries.
LTK is supercharged for growth
LTK continues to see strong growth across our business by empowering Creators, Brands and Shoppers. The power of creators on the LTK platform is expanding, helping brands of all sizes drive traffic and sales, while helping shoppers with inspiration and purchase decisions. Gen Z, in particular, looks to Creators when making purchase decisions, with 92% of Gen Z shoppers relying on influencers to inform their purchases across virtually every category, according to LTK’s Gen Z Influencer Shopper Study.
Growth of the LTK three-sided marketplace continues to accelerate. With Shoppers, LTK has seen an increase in retail sales through LTK compared to 2021, with the largest growth in sales happening through the LTK Shopping App. Additionally, Brands are investing more in creator marketing to help drive sales, with a 54% increase in spend with LTK in Q2 year-over-year. And, more creators are investing in their shop on LTK as the total number of active LTK Creator Shops on the platform increased.
LTK works harder for its Creators
LTK introduced a partnership with Stripe to provide LTK Creators with instant and secure payments through the LTK Connect solution. This partnership is a game changer for Creators, by reducing the time from completed work to payment from months to seconds. LTK continues to invest in new features and tools to further empower creator success. LTK Creators using the new product reviews feature in their posts increased shopper conversion by 52%, after the initial beta launch. And, we’re introducing more updates to enhance the LTK Creator iOS app to make it easier and more powerful for creators to fuel their businesses.
Join LTK
LTK is a company built on Creator innovation by a Creator for Creators. LTK drives more than $3B in annual brand sales by uniting Brands, Creators, and Shoppers through the power of distributed original content. LTK Creators have sat at the center of our mission since day one, due to their ability to authentically inspire their shoppers through curated messaging. They define retail trends by providing fit, function, and value to drive purchase confidence.
Are you ready to join a community of entrepreneurs?