Over the years, video content has evolved from simple how-tos on YouTube to the central pillar of modern Creator Marketing. Fast forward to 2025, and video not only dominates social platforms but also drives purchasing decisions, fosters authentic connections, and exponentially enhances brand visibility. With LTK leading the charge as the premier Creator Marketing platform, let's explore how video remains an unstoppable force in the industry today.
The last decade solidified video as the most impactful content format, and its dominance shows no signs of waning. Audiences gravitate toward visually engaging, concise, and relatable storytelling, making video a universal language in the digital space.
Beyond consumption trends, video has proven to be a key driver of purchasing decisions. According to LTK data, 76 percent of Gen Zers and 72 percent of millennials prefer video content. This is no longer just an opportunity – it's a necessity for brands looking to stay relevant and competitive.
The seeds of influence grow strongest in video content. Creators use videos to tell compelling, personal stories that resonate deeply with their followers. This authenticity builds trust, strengthens emotional connections, and provides the context shoppers need before making decisions.
At LTK, Creators use video to showcase products in an array of ways:
Creators who invest in video-based strategies not only drive higher engagement rates but also earn more revenue compared to static content Creators.
Video content thrives across diverse platforms, each offering unique value for Creators, brands, and shoppers:
LTK is no exception, leaning heavily into shoppable video content. Shoppable video – a core feature of the LTK app and platform – allows Creators to create immersive customer experiences, delivering context and emotion while enabling seamless transactions.
Gen Z’s influence continues to grow. This group, now spearheading consumer trends, streams countless hours of video content per week. Gen Zers favor authenticity, and according to LTK insights, they are three times more likely to say they trust Creators over ads.
However, the video trend isn’t limited to Gen Z; millennials, Gen X, and even baby boomers increasingly rely on video. This widespread behavior further underscores video’s critical role in a brand’s marketing tool kit.
Video in 2025 isn’t just a content strategy; it’s also the heart of consumer engagement. If your brand is ready to elevate its presence, connect authentically, and drive measurable results, it’s time to harness the power of video with LTK.
Start creating impact today. Get Started with LTK.
Blog originally published in December 2020 and updated in August 2025.