Retail media network marketing is growing each day—especially as Creators get more and more involved to drive full-funnel success. LTK’s Brand Decision Maker Study, in partnership with Northwestern University, unlocked key insights into the prevalence of retail media networks (RMNs) using Creator solutions. Bringing in insights from this study, the “Unlocking Creator Success in Retail Media” webinar explores what you need to know about leveraging Creators with LTK.
Retail media network marketing is a driving force for brands. LTK’s Brand Decision Maker Study paints a promising picture for the future of RMNs, finding that 82 percent of brands spent more or the same on digital retail media as recently as 2024. This trend is projected to gain momentum, with retail media on pace to make up one-fifth of worldwide digital ad spend in 2025, focusing on:
Between connected TV, search ads, and social media, brands are spreading RMN dollars across several tactics. Still thought by some as a fledgling marketing strategy, Creator Marketing is soaring past many of these at No. 3. This is due in large part to consumers’ shifting media preferences.
Off-site retail media network marketing spend is already increasing, with growth anticipated at over twice the rate of on-site through 2026, according to eMarketer. Off-site’s projected 41 percent increase more than doubles on-site’s 15 percent. Brands are flocking to Creators for their innate ability to engage and form connections, leaning heavily on consumers’ new favorite medium: video.
The younger they are, the more audiences lean into video. Given the choice between static imagery or video clips, more than 70 percent
The new and improved LTK app makes it easier than ever to engage, incorporating a handy Watch tab that pulls in content from relevant and nearby Creators. Based on geolocation and consumer interests, Watch empowers shoppers to better control which videos to engage with.
This capability is tremendously effective for brands. LTK users already rank Creator content as most inspiring over brand, celebrity, and search engine content. Videos cement this position, doubling Creator engagement and sales within the LTK ecosystem.
The value of Creators extends beyond increasing sales—these collaborations touch everything. Drive brand awareness, improve brand perception, increase lead generation, and even elevate customer lifetime value with the right voices supporting your retail media network marketing strategy.
Retail media networks interested in launching Creator as a new product or scaling it across more categories must be mindful of a few things.
For one, how will you approach vendors? Be ready to define what that product offering looks like and how it impacts core lines of business. On top of this, what will communication and team structure look like as potential partners help you scale the product? What about your plan to launch Creators? Align with your business needs and current product offerings and leverage Creators to support your strategies.
LTK works with brands to navigate retail media network marketing strategies, from identifying which RMNs to participate in and balancing Creator strategies across brand and retail to measurement and reporting. LTK identifies the right activation strategies, KPIs, and benchmarks for successful partnerships.
LTK is truly a data-driven company at our core. Every action we take for our partners is rooted in AI, leveraging our proprietary data from 40 million monthly users over the past 14 years to engage with the right audiences at the right time. Through our RMN partnerships, we leverage retailer first-party audience data to cast the right Creators and effectively reach target audiences.
LTK’s innovative mix of campaign strategies amplify content to suit your goals. Secure top Creators for always-on campaigns that build long-term awareness and loyalty, or capitalize on key moments and launches through limited-time campaigns.
Drive full-funnel impact across tactics. LTK provides a comprehensive tool set to amplify content, including LTK Boost, LTK CTV, LTK Ads, and more.
Information from a dedicated A/B test showed that LTK campaigns drive 20 percent higher engagement than media buys without Creators. And if you aren’t convinced, explore LTK 360 for closed-loop measurement. Track all Creator content for impressions, engagement, clicks, and sales to glean insights for expanding your audience and optimizing for growth.
Most RMNs and brands are already pursuing Creators, and it’s easy to see why. Unlock authentic audience connections by making Creator Marketing part of your retail media network marketing strategy. By taking just a few strategic steps, brands and retailers alike can drive greater impact.
Begin your journey with LTK. Watch the full on-demand webinar to learn how to tap into the power of Creators—and get started with LTK to work your way toward measurable growth.