How to win this holiday season with TikTok

Influencers and LTK Creators can optimize their earnings by sharing their holiday content on TikTok

Did you know according to eMarketer, TikTok is expected to surpass Instagram Reels this year as the most used short-form video platform for influencers? So how do you as an influencer, content creator or LTK Creator lean into this platform during the holiday retail shopping season?

Here are 5 simple strategies to produce optimized content and win this holiday season:

Lean into TikTok

TikTok is a destination for holiday inspiration. According to TikTok, 1 out of 2 users look to the platform for planning or celebrating holiday events. LTK Creators incorporate this strategy by promoting and sharing their LTK Shop, their personal digital storefront featuring gift guides and products that are related to gifts, holiday fashion, hosting, home decor and more, to drive their earnings.

Feature products you love

According to TikTok, 44% of users plan to gift personal care products and 40% plan to gift small appliances and electronics. Curate content that features products you love and have added to your holiday gift list.

Here are some LTK viral products to feature this holiday season:

Use trending hashtags

To optimize earnings, LTK Creators post first to LTK and then promote their content on TikTok using strategic LTK hashtags such as #LTKHoliday, #LTKFind.

LTK recommendation: Include #LTKFind on all posts to help new shoppers find your favorites in the LTK app and #LTKCyberWeek along with trending TikTok holiday hashtags:

#HolidayDecor
#DIY
#HolidayBaking
#HolidayOOTD

Be authentic and keep it relatable

Your content should be unique and relevant to you in order to resonate with your audience. Share products, brands and tips that you love so you become their go-to for must-haves and recommendations.

LTK tip: You are human, so share the content and products you use in all facets of your life that relate to the holiday season! Don’t be afraid to expand into new verticals. If your content primarily focuses on fashion, try tapping to holiday home decor or holiday beauty trends you are loving to expand your product offerings and increase your following.

Engage fans with educational content

Ask questions and get to know your audience. Poll your audience on Instagram Stories or ask them questions in captions.

LTK tip: Ask your audience who they are shopping for, what they are planning for the holidays, or what’s on their gift wishlist, and take action based on their feedback.

2022 LTK Holiday Shopper Study

LTK always goes one step further for our Creators by doing the research and learning how to strategically cut through the noise during peak holiday shopping months with insights from our 2022 Holiday Shopper Study, historical LTK app and Creator data. Here are a few of our findings:

Creators are 4x more influential to shoppers than celebrity posts and also ranked above social ads.
Gen Z and Millennial shoppers are the most engaged with Creator Commerce.
86% of shoppers will be shopping on their phones this holiday season.
81% of Millennial shoppers began their shopping journey on social media.
83% of Gen Z shoppers begin their shopping journey on social media.
71% of Gen Z shoppers shop from influencers on social media.

You can take these 5 simple strategies to lift your earnings this holiday season and lean into TikTok, but if you want to optimize your earnings as an influencer year round, apply to be an LTK Creator today!

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Discover more LTK holiday resources here.

LTK drives earnings for influencers, content creators and bloggers

At LTK we fuel Creator Commerce™ for more than 200,000 top-tier creators, 6,000 brands across 100 countries, and 10 million monthly in-app LTK shoppers.

Creator Commerce™ is a subset of e-commerce where content creators, influencers and bloggers share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.

Influencer marketing

Influencer marketing has emerged as one of the most impactful marketing strategies a brand can implement. There has even been a rise in influencer marketing agencies that specialize in this vertical of the marketing and advertising world. It goes to show the need for professionals to handle this line of work. Influencer marketing continues to grow, allowing more people to leave their 9-to-5 jobs to become an entrepreneur and full time-influencer.

The best part about this? Anyone can do it! As long as you have a passion behind what you are sharing, you can create digital content on just about anything. For many LTK Creators, what began as a fun hobby or creative outlet, has evolved into a full time business as their following has grown and they have optimized their shoppable content with LTK.

About LTK

LTK is the largest global digital marketing platform powered by influencers. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. For the past decade, LTK has grown to become a trusted and effective business-enablement platform where creators launch, run and grow their LTK Shop. The company is headquartered in Dallas, TX and currently operates on five continents. Download the app today: LTK in the App Store or Google Play.

Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love, grow with a community of 200,000 global creators, and start earning? We created the industry and are now defining the next decade. So what are you waiting for? It’s time for YOU to join our network of entrepreneurs.

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