Here’s how you should be preparing for the “super shopping season”

Help your followers take advantage of major sales happening December 26 - mid January

As we get ready to say hello to 2023, remember to keep posting your shoppable content for the “super shopping season” running from December 26 through mid-January. This is the time when shoppers use holiday gift cards they received, make returns and exchanges, prepare for New Years, and shop after-Christmas sales, like Boxing Day and White Sales.

According to The Associated Press, “Nearly 50% [of shoppers] plan to take advantage of post-holiday sales and promotions and 27% plan to use gift cards.” Plus, during this time brands and retailers are trying to clear out inventory, so this is a prime opportunity to post your favorite picks.

Not sure what to post? We’ve rounded up some ideas to help you curate content for this major shopping moment:

New Year’s Eve: Share party looks and essentials to help your followers ring in the new year.
Post-holiday deals: Holiday decor, toys and winter wear are big categories that consumers shop post holiday season. This is also a great time to continue to tap into those verticals you diversified your shoppable content with. Your LTK Gift Guides are a great source of inspiration and way to gauge what your followers shopped for. Check out your analytics to optimize your end-of-the-year content.
White Sales: Think of this as a major January sale event for home goods. Post products like towels, linens and bedding. (Psst: Some sales have even come to include home decor and furniture!)

LTK Creator recommendation: Head to the Holiday Hub to discover brands offering increased commissions, get shoppers insights and more!

LTK is the destination for shoppers to discover products and where Creators and influencers can share their finds without gatekeeping. As a Creator Commerce platform, LTK provides an opportunity for our Creators to build their businesses’ and for shoppers to rely upon their trusted style guides, LTK Creators.

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Discover more LTK holiday resources:

Are you ready to start building your own brand and be the next LTK Creator?

LTK was founded by a Creator, for Creators and influencers. We understand the unique needs of premium influencers across all categories. Our teams support you by pairing hands-on strategic guidance with the industry’s most advanced digital tools to maximize your monetization potential and build lasting brand relationships.

Leverage your own LTK Shop, a Creator’s digital storefront that is the complete opposite of gatekeeping products:

Post all shoppable content to your LTK Shop where it’s available to search and shop.
LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent when optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. Shoppers on LTK are there to buy!
LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with you, regardless of evolving social algorithms.
If you are looking for a little more direction and want to know what it takes to become a top-earning LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business. At LTK we empower more than 200K top-tier Creators, 6K Brands across 100 countries, and 10M in-app LTK Shoppers.

Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love, grow with a community of 200,000 global creators, and start earning? We created the industry and are now defining the next decade. So what are you waiting for? It’s time for YOU to join our network of entrepreneurs.

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