Tap into social channel best practices to earn more, engage with your audience, and build your brand
The holiday season is officially here, and it’s time to optimize your social media channels so you can earn more and build your brand!
Let’s take a look at why it’s important to tap into your social channels:
- Shoppers spend an average of more than 8 hours per day on digital channels, and most of that time is spent on mobile, according to Insider Intelligence.
- 53% of shoppers plan to do the majority of their holiday shopping online, according to the 2022 LTK Holiday Shopping Predictions.
- LTK data reveals that Creators are 4x more influential to consumers than celebrity posts and also ranked above social ads.
Here are some key strategies to implement per social channel.
INSTAGRAM
- Always link your LTK Shop in your link in bio.
- Showcase your holiday content with Stories that link to your LTK Shop or directly to an LTK post.
- Lean into short-form video and create Reels of your favorite products and trends.
- Curate gift guides by trending categories such as: For Her, Him, Home and Kids.
TIKTOK
- Educate your audience how to shop your LTK Shop.
- Tap into trending sounds.
- Go for the holiday aesthetic.
- Use the right hashtags such as: #LTKHoliday, #LTKFind, #HolidayDecor, #DIY, #HolidayBaking, and #HolidayOOTD.
YOUTUBE
- Get inspired by checking out the YouTube Trending page.
- Share content as early as possible to rank higher in search.
- Lean into short-form video and create YouTube Shorts of your favorite products and trends.
PINTEREST
- Attach your LTK Shop link. LTK Creators can easily share their LTK Shop on Pinterest.
- Create shoppable pins
- Share on-trend holiday decor and outfit ideas.
- Curate gift guides that drive your followers to your LTK Shop.
BLOG
- Post your holiday NOW to give you the opportunity to rank higher in Google search results.
- Do your keyword research ahead of time and map out the types of topics and posts you’d like to cover for the holidays.
- Add a holiday tab to your site’s main menu that links to your “holiday” content category.
- Add holiday shop pages using the Boutique widget highlighting gift ideas for multiple personas, like partners, parents, kids, friends, teachers, and in-laws
Here are some general do’s and don’ts that apply to any social channel.
DON’T:
- Be too salesy. Curate shoppable content that is authentic to you.
- Ignore your followers. Engage with them by answering questions. LTK Creators should add product reviews to their LTK posts in order to help their followers make purchasing decisions.
- Be afraid to post more videos! Share a try-on holiday haul, beauty tutorial, room/home tour, or day in the life video.
DO:
- Tap into the LTK Holiday Hub for insights and weekly updates.
- Use #LTKHoliday and #LTKFind to optimize your captions.
- Review your analytics from 2021 to see what performed well and what didn’t.
- Cross promote your holiday content across your social channels.
- Do work smarter by reusing your video content across channels and even LTK.
- Give your social handles a festive look by changing its cover image or profile picture.
Most importantly, if you are not currently an LTK Creator, lean in to LTK and apply today!
Discover more LTK holiday resources:
LTK drives earnings for influencers, content creators and bloggers
At LTK we fuel Creator Commerce™ for more than 200,000 top-tier creators, 6,000 brands across 100 countries, and 10 million monthly in-app LTK shoppers.
Creator Commerce™ is a subset of e-commerce where content creators, influencers and bloggers share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.
Influencer marketing
Influencer marketing has emerged as one of the most impactful marketing strategies a brand can implement. There has even been a rise in influencer marketing agencies that specialize in this vertical of the marketing and advertising world. It goes to show the need for professionals to handle this line of work. Influencer marketing continues to grow, allowing more people to leave their 9-to-5 jobs to become an entrepreneur and full time-influencer.
The best part about this? Anyone can do it! As long as you have a passion behind what you are sharing, you can create digital content on just about anything. For many LTK Creators, what began as a fun hobby or creative outlet, has evolved into a full time business as their following has grown and they have optimized their shoppable content with LTK.
About LTK
LTK is the largest global digital marketing platform powered by influencers. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. For the past decade, LTK has grown to become a trusted and effective business-enablement platform where creators launch, run and grow their LTK Shop. The company is headquartered in Dallas, TX and currently operates on five continents. Download the app today: LTK in the App Store or Google Play.
Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love, grow with a community of 200,000 global creators, and start earning? We created the industry and are now defining the next decade. So what are you waiting for? It’s time for YOU to join our network of entrepreneurs.
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