Discover 3 easy ways to keep up the holiday momentum

Find out how to fuel your holiday content and target last-minute holiday shoppers

According to LTK Holiday 2022 Shopping Predictions, 53% of shoppers intend to spend more or the same on holiday shopping this year. Meanwhile, 70% of shoppers plan to shop holiday deals and sales to help save money.

Here are some key characteristics of shopper behavior based on LTK insights:

Shoppers are concerned with shopping price first, convenience second
Consumers prefer to shop on mobile and social platforms
Buyers are considering brands with the best price
Shoppers will still be splurging on key categories
Everyone wants to drive less

Early shoppers have the benefit of browsing, comparing items, and waiting for sales during Black Friday and Cyber Week. But this year, last-minute shoppers, who have a fair amount of spending power, are already almost out of time and eager to finish their shopping.

So what does this mean for influencers, bloggers and LTK Creators who want to keep up the holiday momentum and craft optimized shoppable holiday content?

Track your analytics. LTK Creators can tap into their LTK analytics, while influencers and bloggers can explore their social channel and Google analytics to strategize. The key is to find out what’s performing well and what isn’t so you can create content that leans into what’s trending with your followers.
Promote last-minute gifting sales. Lean into major sales occurring in December and even well into January, as shoppers will be using their gift cards and making exchanges.

Bonus: LTK Creators can tap into the Holiday Hub to discover what LTK shoppers are searching for, shopping for and what brands have increased commissions.

Curate optimized content with the right hashtags. LTK Creators can enhance their discoverability in the LTK app with #LTKFind and #LTKHoliday, while influencers can use trending TikTok and Instagram hashtags.

Lift your earnings this holiday season with these 3 simple strategies and keep up the holiday momentum. And if you really want to optimize your earnings as an influencer or blogger year round, apply to be an LTK Creator today!

APPLY NOW

Discover more LTK holiday resources:

LTK drives earnings for influencers, content creators and bloggers

At LTK we fuel Creator Commerce™ for more than 200,000 top-tier creators, 6,000 brands across 100 countries, and 10 million monthly in-app LTK shoppers.

Creator Commerce™ is a subset of e-commerce where content creators, influencers and bloggers share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.

Influencer marketing

Influencer marketing has emerged as one of the most impactful marketing strategies a brand can implement. There has even been a rise in influencer marketing agencies that specialize in this vertical of the marketing and advertising world. It goes to show the need for professionals to handle this line of work. Influencer marketing continues to grow, allowing more people to leave their 9-to-5 jobs to become an entrepreneur and full time-influencer.

The best part about this? Anyone can do it! As long as you have a passion behind what you are sharing, you can create digital content on just about anything. For many LTK Creators, what began as a fun hobby or creative outlet, has evolved into a full time business as their following has grown and they have optimized their shoppable content with LTK.

About LTK

LTK is the largest global digital marketing platform powered by influencers. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. For the past decade, LTK has grown to become a trusted and effective business-enablement platform where creators launch, run and grow their LTK Shop. The company is headquartered in Dallas, TX and currently operates on five continents. Download the app today: LTK in the App Store or Google Play.

Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love, grow with a community of 200,000 global creators, and start earning? We created the industry and are now defining the next decade. So what are you waiting for? It’s time for YOU to join our network of entrepreneurs.

APPLY NOW