Learn more about how Collections are increasing conversions for LTK Creators
In 2021, LTK released a fresh version of the LTK Creator App that streamlined and unified one platform for all influencer needs. LTK also launched 10 innovative features that make workflow easier for the Creator and their Shoppers. In keeping up with this trend, LTK has introduced its first major launch of 2022 — Collections.
The newest feature for LTK Creator Shops allows Creators to organize existing LTK posts, videos, and gift guides into categories or themes, like vacation essentials, summer dresses, beauty and top sellers. These groups of curated content are then pinned to the top of a Creator Shop, similar to the way any online shop is built. Since its release, Creators have seen a 7% increase in purchase conversions from posts added to Collections, compared to posts that aren't in Collections. LTK insights also revealed that posts in Collections are driving 30% more views than non-Collection posts.
The benefits of Collections:
- Increased visibility and longevity of content
- Opportunity for your content to be reshared across social channels
- Ability for LTK App shoppers to quickly shop for a specific need
- Effortless alignment with seasonal, promotional, and category moments
- Enhanced opportunities to earn passive income
Influencers earn more with Collections
LTK innovates technology, like the Collections feature in the LTK App, so Creators can optimize earnings by working smarter, not harder. To put it simply, Creators can earn even when they’re sleeping! Influencers can maximize their earnings by aiding in shoppers’ discovery of top-converting products, themes, and categories that best exemplify their brand within their Creator Shop. Content is infinitely discoverable, and with Collections, even older content continues to convert to purchase for LTK Creators. Entire collections can easily be shared directly to social channels for promotion.
LTK data: Within the first day of Collections going live globally, more than 2,000 collections were created by over 1,200 Creators.
Creators love Collections
LTK is dedicated to growing Creator Commerce; that’s why the tools we develop for our content Creators are 100 percent catered to their needs. Hear from a few LTK Creators on how Collections helped elevate their business.
“I sold a pair of booties that I haven’t posted about in forever because it was in my Collection! Literally one the best features of LTK!” —Maegan, @maeganwren
“It's a really cool feature, because if you’re in the app scrolling looking for something I’ve posted this will keep everything organized in one place. This is one way to put everything in its own place and I think it’s going to be awesome and I think everyone is going to love it.” —Kara, @karalovescoco
“I can now categorize my posts and organize everything. I really think you (shoppers) are going to love this because it will make it so much easier to find the content you’re shopping for.” —Amy, @fashion_jackson
Discover LTK
Learn more about LTK by checking out: Welcome to LTK, a brief look at who we are and what we do.
Getting started with LTK is easy and only takes a few steps! Our goal is to help you grow! First, let us get to know you—your history, brand mission, audience, and business goals. Next, an LTK team member will review your application and reach out with next steps.
If you are looking for a little more direction and want to know what it takes to become a full-time LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business.
At LTK we power Creator Commerce™ for more than 165,000 top-tier creators, 5,000 brands across 100 countries, and more than 8 million in-app LTK Shoppers.
The benefits of owning your own Shop on LTK
- Post all shoppable content to your LTK Shop where it’s available to search and shop.
- LTK converts followers to shoppers 3.5X more than social channels, so your time is well spent when optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. Shoppers on LTK are there to buy!
- LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with you, regardless of evolving social algorithms.
By pioneering a proprietary ecosystem of innovative technology, strategic growth consulting, global brand partnerships, and expansive shopper distribution, we’ve done more than just monetize influencer marketing. We created the industry and are now defining the next decade. So what are you waiting for? It’s time for YOU to join our network of entrepreneurs.
