Maximize your earnings and craft content inspired by New York Fashion Week 

Fashion darlings are heading to New York for the start of New York Fashion Week (NYFW), running from September 9-14, 2022. This semi-annual fashion experience will feature dozens of American Spring 2023 collections and the most notable tastemakers will be in attendance.

So how do you as an influencer, content creator and style guide lean into this major fashion event while on the ground? And what should you do if you aren’t attending?  Don’t stress! We put together a list of ways you can make the most of NYFW: 

• Roundup your go-to looks and products that are fashion week-worthy. If you’re an LTK Creator, curate a NYFW Collection on your LTK Shop, a creator’s personal digital storefront. 
  
  
• Get organized and creative by sharing either your NYFW packing guide OR an outfit you would wear to your fave show of the day. For example, if Proenza Schoueler is opening NYFW on September 9, put together an OOTD inspired by Proenza Schoueler to post on that day. 
  
  • LTK tip: You can find a schedule for all the American shows here. 
    
    
• Curate collages or flat lays of trends so shoppers can prep for the spring season. If you are an LTK Creator, you can remind your followers to favorite products so they are alerted when the product goes on sale.  
  
• Put your own spin on a trend by creating a “look for less” video inspired by a designer look. You can reuse the video across social media channels and post it to your LTK Shop.
  
  • LTK insight: Remember that Instagram doesn’t not promote Reels with the TikTok watermark on it.
    
    
• Tap into other verticals, such as beauty and home by sharing products that lean into spring trends you’re seeing on the runway. Fashion inspires beauty trends, home decor trends and more. Share your favorite furniture pieces that evoke a specific spring trend or create a makeup or hairstyle tutorial inspired by what you are seeing on the runway. 
  
• If you are an influencer who’s attending NYFW, why not create some video content. Craft a “day in the life” at NYFW or a “get ready with me” video–you can share your outfit of the day or a beauty tutorial.
  
  
• Create a “what’s in my bag” video or flat lay image. This is content that can be crafted in advance and shared to social media channels and LTK Creators can post the featured products to their LTK Shop.

Whether you are attending NYFW or not, you can use this content inspo to lean into one of the most anticipated fashion events of the year. 

Are you ready to be more than an influencer and become your own brand? Now is the time to join LTK.  

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The benefits of being an LTK Creator

From day one, LTK Creators have sat at the center of the LTK mission due to their ability to authentically inspire their shoppers through curated messaging. They define retail trends by providing fit, function, and value to drive purchase confidence.

LTK by the numbers

• 8M Monthly in-app Shoppers
• 6K Retailers
• 1M Brands
• $3B Annual online sales
• 200K Global LTK Creators 

Creators leverage their own LTK Shop, an influencer’s digital storefront to earn more:

1. Post all shoppable content to your LTK Shop where it’s available to search and shop. 
2. LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent when optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. Shoppers on LTK are there to buy!
3. LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with you, regardless of evolving social algorithms.

LTK App features

LTK consistently launches innovative features that make workflow easier for the Creator and their Shoppers. In keeping up with this trend, LTK has introduced Collections.

Since its release, Creators have seen a 7% increase in purchase conversions from posts added to Collections, compared to posts that aren't in Collections.  LTK insights also revealed that posts in Collections are driving 30% more views than non-Collection posts. 

The perks of an LTK Collection: 

• Increased visibility and longevity of content
• Earn more passive income with LTK
• Opportunity for your content to be re-shared across social channels
• Ability for LTK App shoppers to quickly shop for a specific need
• Effortless alignment with seasonal, promotional, and category moments

LTK Connect connects influencers directly to brands

LTK Connect is a self-serve product for brands who want to cast influencers and creators like you for paid end-to-end campaigns and reporting. The platform provides brands with campaign performance within our network, including clicks, sales, and orders, while also providing insights into creators and their followings. To put it simply, it connects brands directly to influencers and creators for potential collaborations. 

So what are you waiting for? 

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