Learn best practices and how to leverage TikTok to build your brand and earn money for your curated and shoppable content
As TikTok surges in popularity, it’s becoming more and more saturated. And this raises one major question:
What can influencers do to ensure they stand out? Build your TikTok community!
- Explore micro-community-first content.
- LTK benefit: There are more than 8M monthly shoppers in the LTK App who are all interested in something from beauty to fashion, home decor, travel and even family life. So why not tap into the LTK community to build your community on TikTok.
- Put your own spin on an existing trend and bring it back to your unique niche or vertical.
- LTK benefit: LTK Creators have built their audiences by being authentic and relatable. Share content and products from all facets of your life in a fun, creative way that’s trending on TikTok, but always remember to be genuine.
- Engage fans with educational content.
- LTK benefit: LTK works harder for its Creators by ensuring they have the right tools and resources to succeed and build their own brands. And the biggest perk of being an LTK Creator is having access to the LTK team and fellow Creators to learn from.
- LTK benefit: LTK works harder for its Creators by ensuring they have the right tools and resources to succeed and build their own brands. And the biggest perk of being an LTK Creator is having access to the LTK team and fellow Creators to learn from.
Let’s take a closer look at TikTok and LTK.
- TikTok has roughly 1B monthly users.
- Over 25K LTK Creators use TikTok to promote their LTK Shop.
- This summer alone, several brands like Target, Saks, DSW, Zulily, and even Express have partnered with LTK to work with LTK Creators who thrive on TikTok.
Here are some video content ideas for influencers and creators…
Beauty Creators:
- Everyday makeup tutorial
- Skincare routine
- Hair styling tutorial
Health and wellness Creators:
- Fitness routines
- Fitness apparel
- Day in the life
Fashion Creators:
- OOTD
- Try-on hauls
- "This not that" styling tips
Home Creators:
- Renovation projects
- Home tours
- DIY videos
Let’s get technical:
- Ensure video is in 9x16, full screen vertical.
- Ensure video is at least 6 seconds long, 11-25 second videos perform best.
- Begin using 1-3 hashtags per video – #LTK, #Fashion, and #Insertyourname are great starting points. Think about which distinctly different audiences you are reaching with each hashtag.
- Spend 10-15 minutes per day commenting on other accounts’ content in your niche.
- Leverage auto-captions in every video.
- Aim to post daily.
Discover more LTK resources:
How to build an engaged audience
A Creator’s LTK Shop is the easiest way to earn passive income
Here’s how to become the next top-earning LTK Creator
Are you ready to start building your own brand and be the next LTK Creator?
LTK was founded by a Creator, for Creators and influencers. We understand the unique needs of premium influencers across all categories. Our teams support you by pairing hands-on strategic guidance with the industry’s most advanced digital tools to maximize your monetization potential and build lasting brand relationships.
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How to leverage your own LTK Shop, a Creator’s digital storefront:
- Post all shoppable content to your LTK Shop where it’s available to search and shop.
- LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent when optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. Shoppers on LTK are there to buy!
- LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with you, regardless of evolving social algorithms.
LTK enables influencers and content creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where they share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.
If you are looking for a little more direction and want to know what it takes to become a top-earning LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business. At LTK we empower more than 200K top-tier Creators, 6K Brands across 100 countries, and 8M monthly in-app LTK Shoppers.
