How to build an engaged audience

Grow your audience on social media channels with three key strategies

Are you an influencer applying to be an LTK Creator? Try these three easy strategies to build an engaged audience on social media channels. 

Create high-quality, original shoppable content

• According to Hubspot, posts with 1K-2K characters generated twice as many engagements compared to those with under 100 characters.
• Keep your social media feed or LTK Shop aesthetically cohesive. First impressions are everything—sharp photography and a balanced content mix are key for building trust and inspiring your audience.  

Be authentic and relatable

• Your content should be unique and relevant to you in order to truly resonate with your audience. Share products, brands and tips that you love so you become their go-to for must-haves and recommendations. 
• LTK tip: You are human too, so share the content and products you use in all facets of your life!
• Expand into new verticals. If your content primarily focuses on fashion, try home and beauty content to expand your product offerings and increase your following.

Engage with your audience

• Ask questions and get to know your audience. Poll your audience on Instagram Stories or ask them questions in captions. 
• LTK tip: Ask your audience what they would like to see more of and take action based on their feedback. 
• Don’t forget community management! Make sure you reply to comments and answer any questions you might get from your audience. 

Bonus tips

• Try something new like doing an Instagram or TikTok live so your audience can really get to know. 
• Post more videos! Share a try-on haul, beauty tutorial, room/home tour, or day in the life video. LTK Video posts.
• Sprinkle in non-shoppable content. Build even more engagement and trust with your audience by not always being “sales-y.” Give your audience the opportunity to feel part of your life as an LTK Creator or influencer. 

APPLY NOW

Top reads from LTK

You didn’t get approved as an LTK Creator. Now what?

Discover four simple steps to optimize your social channel profile

LTK and the network effect for influencers

LTK invests in its Creators, Shoppers and Brands to help influencers become brands

May 2022: Meet LTK’s Fave New Follows

LTK welcomes new fashion, beauty and family influencers to the platform

About LTK

LTK enables influencers and content creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where they share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.

If you are looking for a little more direction and want to know what it takes to become a full-time LTK Creator, we’ve got you covered. Discover how anyone can be an influencer turned creator with the power of Creator Commerce™ at their fingertips to turn a hobby into a full-time business. At LTK we empower more than 200,000 top-tier Creators, 6,000 Brands across 100 countries, and 8 million monthly in-app LTK Shoppers. 

LTK is the largest global digital marketing platform powered by influencers. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. For the past decade, LTK has grown to become a trusted and effective business-enablement platform where creators launch, run and grow their LTK  Shop. Today, more than 6,000 brands partner with LTK to gain access to its global influencer network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies in 2021 and 2022, LTK drives more than $3 billion in annual retail sales from nearly 200,000 talented creators in 100+ countries. The company is headquartered in Dallas, TX and currently operates on five continents. To download the app, search for LTK in the App Store or Google Play.

Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love, grow with a community of 200,000 global creators, and start earning? We created the industry and are now defining the next decade. So what are you waiting for? It’s time for YOU to join our network of entrepreneurs. 

APPLY NOW