2023 recap: LTK continues to pioneer the future for Creators, brands, and shoppers

The leader of the influencer and digital marketing industry, LTK is revolutionizing how Creators monetize their content, consumers shop, and how brands build and sustain their businesses 

LTK (formerly LikeToKnow.It) powers Creator Commerce™, the LTK ecosystem of Creators, shoppers, and brands. This subset of e-commerce is where content creators, influencers, and bloggers share and promote their favorite products to their followers. LTK Creators continue to be the MOST TRUSTED source for product recommendations, more than ads or celebrities, according to LTK data.

As we dive into 2024 let’s take a look at what LTK has achieved through its partnerships with LTK Creators, shoppers, and brands, as well as the team behind the pioneer of the Creator Commerce™ in 2023.

LTK by the numbers in 2023:

• $4.1B in sales through LTK Creators
• 40M+ monthly shoppers
• $2.7B brand investment in LTK Creators since 2011
• 240 LTK millionaires
• 150 countries with LTK Creators
• 800+ LTK team members across 11 countries 

A look at LTK in 2023:

• LTK celebrated shoppers’ must-have items across fashion, beauty, fitness, family and home verticals with LTK’s Most Loved.
• LTK Marketplace launched connecting LTK Creators directly with brands and flipping the industry on its head.
• LTK Match.AI developed by LTK engineering to give brands access to more undiscovered LTK Creators.
• Buy Now with LTK Cart enables shoppers to buy directly from a Creator’s LTK Shop.
• The 2nd Annual LTK Creator Awards celebrated the trailblazing Creators who are leading Creator Commerce.
• LTK Comments launched as a new way for LTK Creators to engage communities and deepen relationships through their LTK Shop.
• The LTK Creator app launched new insights and new content formats to optimize Creator’s content strategies.

2023 LTK Fast Facts:

LTK Creators posted about the Lululemon Everywhere Belt Bag every 10 minutes.

LTK Creators sold enough tarte Maracuja Lip Balm to reach the bottom of the Grand Canyon.

Are YOU ready to build your own brand?

LTK (formerly LikeToKnow.It) empowers Creators to give their audience a world-class shopping experience. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.

APPLY NOW TO JOIN LTK

End the year on a high note by owning your audience with your LTK Shop, your digital storefront: 

• Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop. 
• LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. 
• LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
• Earn more passive income with your very own LTK Shop.

About LTK

As the founder of Creator guided shopping, LTK is the trusted and effective platform for Creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower Creators to be as economically successful as possible. World premium lifestyle Creators in more than 150 countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. Today, nearly 40 million shoppers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite Creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.

Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love and start earning? We created the industry and are now defining the next decade. So what are you waiting for? 

It’s time for YOU to join our network of entrepreneurs. 

APPLY NOW

LTK drives earnings for influencers, content creators and bloggers, but don’t just take it from us. Hear from some of our top Creators who are sharing their success stories.

“Where do I begin? LTK allowed me to quit my job, start a new career, and help women across the country get dressed! With LTK, the sky's the limit.” —LTK Creator @susie.wright

“LTK is the core of my business! I feel so lucky to have the support and help that LTK has given me. I’ve been able to work with amazing brands and I owe it all to LTK.” —LTK Creator @currentlycaro

“I am so happy that LTK provides a way for people of all backgrounds to share the things they love, while making it all shoppable.” —LTK Creator @annamaegroves