The world of fashion retail is continuously changing and evolving, and clothing brands that want to boost brand awareness must develop adaptable and effective marketing strategies.
Working with Creators for your retail store’s marketing can help increase brand loyalty and attract new customers.
Creator marketing is a type of advertising in which retailers work with influencers who promote their products. This collaboration can increase product consideration, boost online sales, and drive traffic to a company’s online website or physical stores.
Getting visually appealing content in front of your target customers is one of the most powerful marketing strategies in fashion retail today. That’s why Creator content is considered the new word-of-mouth marketing. A single recommendation made to an influencer’s thousands or millions of followers can create new customers and brand loyalists.
Why should your business use fashion influencers for your retail store’s marketing campaigns? Here are a few reasons to partner with fashion-focused Creators:
How Can You Use Fashion Creators’ and Influencers’ Reach for Your Retail Store?
Now that we’ve covered some of the benefits of working with fashion Creators to promote your retail store, let’s look at some best practices for engaging with them.
Micro-influencers who have between 1,000 and 100,000 followers are known to have higher engagement rates than macro-influencers and mega-influencers. The buying power of the micro-community is often overlooked by brands, but this type of influencer can be highly effective in a niche market.
Eighty-two percent of Gen Zers say they trust businesses that use images of real customers in their ads, and consumers generally prefer making purchases from relatable brands that partner with Creators who have similar interests and tastes. That’s why fashion brands must make the effort to work with influencers of different genders, races, ages, backgrounds, and body types.
Fashion brands that work with Creators who produce content of all types (e.g., videos, photos, blog posts, short-form video clips) across multiple platforms and channels have the power to reach a larger audience.
Influencer data can help you determine the best Creators to partner with, along with how to pay your influencers. An influencer marketing platform like LTK offers tools that can give you the highest level of transparency about influencer performance when marketing your products.
Video is the most effective content format for successful promotion across virtually all industries. Partnering with influencers who focus on visual storytelling can help promote the quality and uniqueness of your company’s products and help your brand stand out in an overly saturated industry.
Why work with LTK? We’re driving more than $3 billion in annual brand sales by uniting brands, Creators, and shoppers through the power of distributed original content. We work with more than 5,000 brands globally and hundreds of thousands of Creators across more than 100 countries. Gain access to trackable sales insights, leverage Creator campaigns at scale, and increase your digital reach.