The LTK Connect Visionaries Series spotlights and celebrates visionary DTC businesses that are successfully changing industries on their own terms and have leveraged LTK Connect and LTK Creators to drive sales, traffic, and brand recognition in inspiring ways.
Family is the heartbeat of Cecil and Lou, and co-founders Ashley and Blythe McCain are more than just business partners–they’re longtime best friends turned sisters-in-law.
Named after each of their first daughters, Cecil and Lou was born out of a love for outfitting their children in classic, timeless clothing, but understanding the short time span children truly can wear the clothes. This power-duo set out to create a collection of children’s clothing that brought wholesale prices, direct-to-consumer.
“As our families continued to grow, it couldn’t have been more perfect,” said Blythe. “All along, Ashley and I wanted to be at home, raising our babies.”
They set out on a mission to provide families with timeless children’s clothing that captures cherished memories and moments. Cecil and Lou became a destination for high-quality, boutique style clothing at an affordable price.
Recently, Ashley and Blythe set a goal to optimize their referral program and trusted the LTK Connect platform to help build connections. As a business, they plan to utilize the LTK Connect dashboard to track Creators posting about their brand to see what’s working and what isn’t.
“We are partnered with real people who love Cecil and Lou, and help us to share our story,” said Ashley.
Both love the hours saved utilizing the brand benefits of LTK Connect to source Creator content after spending many years doing it on their own. By using LTK Connect to share their products, they provide the same opportunity for Creators to be at home with their families and run a successful business.
Ready to learn more? Check out How Shopify and DTC brands are utilizing Influencer Marketing.
To find top-performing Creators, manage end-to-end campaigns, boost reach, and track the success of your influencer marketing campaigns, you’ll need a platform that enables brands to manage all of this in a single space. LTK’s full-service to self-service influencer marketing platform and five-star shopping app with millions of shoppers grow influence and sales for 5k+ brands of all sizes.
About LTK Connect
For more than a decade, thousands of brands have worked with LTK to help drive billions of sales through its platform. LTK Connect, the new self-serve platform, opens the door for many more brands—especially direct-to-consumer (DTC) companies—to tap into the power of Creator Commerce™, many for the first time.
With a Beta launch in 2021, and now released globally, LTK Connect enables brands of all sizes to directly build, manage, and scale influencer marketing campaigns by providing tools for contract negotiation, Creator communication, reporting, and more. There are risks and challenges inherent to running DTC businesses. We launched LTK Connect to provide the content, technology, and resources DTC businesses will find most helpful to execute influencer marketing strategies and start seeing results, right away.