LTK Con 2025: Creator Collaboration and Unveiling New Products

October 8, 2025

4 minute read

Creator Marketing

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The 13th annual LTKCon from September 8-10 brought together a curated group of Creators and brands to connect, celebrate, and foster meaningful relationships in an immersive setting. Relive the best moments of LTKCon, including illuminating sessions and the platform’s top performers, and propel your Creator Marketing.

Uniting a Passionate Community of Marketers Drives Impact

Every year, LTK celebrates Creator Marketing excellence at LTKCon, the best-of-its-kind conference that shows the value of collaboration. In 2025, more than 300 Creators and 20+ brands descended on Frisco, Texas, for networking, educational sessions, and industry discussions. 

 

Brand visibility and reach during the event

LTKCon has a long history of generating buzz throughout the brand community, which turned out in record numbers once again. The conference generated a social reach of 56 million total, including: 

  • 82% lift in brand video LTK posts 
  • 41% lift in brand products posted

YOY event impact

As LTKCon grows each year, so does its impact. The 1.9X lift in LTK posts for brands that ran collaborations during the conference speaks volumes – as do several other KPI results. 

  • Content: 105% lift in LTK posts from attending Creators
  • Reach: 71% lift in total LTK post views driven from attending Creators
  • Engagement: 57% lift in clicks driven from attending Creators
  • Performance: 126% lift in gross merchandise value driven from attending Creators

3 Days of Learning and Networking

Brands enjoyed unmatched opportunities to form meaningful connections with Creators through a variety of exclusive activations. LTKCon kicked off day one with the A&F Welcome Party and SPANX VIP Dinner, followed by chic networking opportunities at the GUESS lunch, Shu Uemura VIP Happy Hour, and Quince Creator Cocktail Party on day two. Day three’s QVC lunch and Nordstrom Beauty Red Carpet lent an air of glamour leading up to the LTK Awards.

Immersive learning sessions offered welcome pauses in the action, giving brand leaders access to new expertise and exclusive product announcements.

Creator Classroom sessions

As an evolution from prior conventions, 2025 marked the first time brands joined LTKCon’s Creator Classroom sessions. Several brands took the stage to offer valuable insights:

  • Michelle Deutsch, head of paid media at Bloomingdale’s, gave us “Insider Intel: What’s Next in Fashion & Creator Culture for 2026,” offering her take on several emerging trends. 
  • Sally Phelps and Kelsi Nyman of Free People and Free People Movement shared what’s involved in “Decoding Success: Metrics That Matter for LTK Brand Campaigns,” reviewing their brands’ gifting strategies and the value of Creator partnerships.

LTK keynote sessions

LTK is thrilled to keep evolving alongside the Creator ecosystem. To this end, keynote sessions by Amber Venz Box, president and co-founder, and Kristi O’Brien, chief revenue officer, offered exclusive first looks at LTK’s newest brand offerings. Z Supply, SPANX, and Express joined on the main stage, sharing their enthusiasm for key updates, including:

  • LTK Brand Platform: Turn to LTK’s new all-in-one experience to streamline Creator Marketing with Brand Profiles, AI-powered casting, performance analytics, and more. 

     

  • LTK x Apple iOS 26: Make your Creator content appear in iPhone search results when users circle items.

Brand insights session

Deep dives are for brand leaders, so LTK brought together the best minds in an exclusive luncheon to dig into the future of Creator Marketing. In addition to insights from “The CMO’s Creator Guide 2026,” LTK leaders engaged in lively discussions about brand opportunities.

Stephanie Sandbo, VP of brand partnerships, joined Amber Venz Box to explore how the LTK Brand Platform will open access to our 40 million consumers. But your voice matters too, so Rodney Mason, head of marketing, encouraged attendees to drive product development by joining the Brand Advisory Panel. 

2025 LTK Awards 

LTK Awards recognize the brands that drive the most value from their Creator Marketing. The 2025 brand winners represent top performers across eight key categories. 

1. Visionary of the Year

Winner: Z Supply

Visionaries understand the value of collaboration. Visionary of the Year recognizes a direct-to-consumer brand that works strategically with LTK Creators to drive sales, traffic, and brand recognition.

2. Best Multi-Category Campaign Strategy

Winner: Nordstrom

Best Multi-Category Campaign Strategy recognizes a brand that has crossed verticals to create the most strategic and effective multi-category Creator campaign.

3. One to Watch

Winner: Vuori

The LTK One to Watch award recognizes a brand on the rise. Winners such as Vuori use innovative strategies on LTK to expand their reach and drive incremental sales.

4. Brand Builder of the Year

Winner: Ulta

LTK can transform your brand presence. Brand Builder of the Year highlights the brand that showed exceptional skill in using the platform to grow its reputation over the past year.

5. Best 360 Campaign Strategy

Winner: Stanley

Best 360 Campaign Strategy recognizes a brand that most successfully used LTK for an all-in-one campaign collaboration, maximizing budget, scale, and reach from advertising to media boosting.

6. Best Category Exclusive - Fashion

Winner: Coach

Celebrate Creator Marketing excellence so unique that it sets a new bar. Best Category Exclusive - Fashion rewards an exceptional fashion brand campaign.

7. Best Performance Strategy

Winner: J.Crew

You can’t reach everyone the same way. Best Performance Strategy recognizes the brand that best understands this, achieving high-performing campaigns by testing channels, Creators, and content formats.

8. Best Retail Media Network

Winner: Best Buy

Best Retail Media Network rewards the network that uses Creators to drive exceptional advertising performance by connecting brands and consumers through technology and supporting both.

See what makes these brand winners stand out and explore our Creator winners online now.

Expand Your Marketing Potential

LTKCon was a whirlwind three days of connection and inspiration, and we wouldn’t have it any other way. Creator Marketing is on the rise, and LTK is thrilled to be at the forefront, evolving platform capabilities and fostering a collaborative community.

Still standing on the sidelines? Begin your Creator journey now – you could be one of our success stories next year! 

Speaker-RodneyMason
About the author:
 
Rodney Mason - Head of Marketing, Brand Partnerships, LTK 
 
Rodney Mason is the Head of Marketing, Brand Partnerships at LTK, the world’s largest influencer platform driving $5 billion in trackable sales. A proven leader and marketing expert, he has led multi-billion-dollar fintechs, founding principle at one of Americas’ largest digital data agencies, and has been featured in top publications like Forbes and Adweek. Recognized as a thought leader, Rodney connects with 120,000+ followers across social media.
Topics: Creator Marketing

October 8, 2025

4 minute read

Creator Marketing