The 13th annual LTKCon from September 8-10 brought together a curated group of Creators and brands to connect, celebrate, and foster meaningful relationships in an immersive setting. Relive the best moments of LTKCon, including illuminating sessions and the platform’s top performers, and propel your Creator Marketing.
Uniting a Passionate Community of Marketers Drives Impact
Every year, LTK celebrates Creator Marketing excellence at LTKCon, the best-of-its-kind conference that shows the value of collaboration. In 2025, more than 300 Creators and 20+ brands descended on Frisco, Texas, for networking, educational sessions, and industry discussions.
Brand visibility and reach during the event
LTKCon has a long history of generating buzz throughout the brand community, which turned out in record numbers once again. The conference generated a social reach of 56 million total, including:
- 82% lift in brand video LTK posts
- 41% lift in brand products posted
YOY event impact
As LTKCon grows each year, so does its impact. The 1.9X lift in LTK posts for brands that ran collaborations during the conference speaks volumes – as do several other KPI results.
- Content: 105% lift in LTK posts from attending Creators
- Reach: 71% lift in total LTK post views driven from attending Creators
- Engagement: 57% lift in clicks driven from attending Creators
- Performance: 126% lift in gross merchandise value driven from attending Creators
3 Days of Learning and Networking
Brands enjoyed unmatched opportunities to form meaningful connections with Creators through a variety of exclusive activations. LTKCon kicked off day one with the A&F Welcome Party and SPANX VIP Dinner, followed by chic networking opportunities at the GUESS lunch, Shu Uemura VIP Happy Hour, and Quince Creator Cocktail Party on day two. Day three’s QVC lunch and Nordstrom Beauty Red Carpet lent an air of glamour leading up to the LTK Awards.
Immersive learning sessions offered welcome pauses in the action, giving brand leaders access to new expertise and exclusive product announcements.
Creator Classroom sessions
As an evolution from prior conventions, 2025 marked the first time brands joined LTKCon’s Creator Classroom sessions. Several brands took the stage to offer valuable insights:
- Michelle Deutsch, head of paid media at Bloomingdale’s, gave us “Insider Intel: What’s Next in Fashion & Creator Culture for 2026,” offering her take on several emerging trends.
- Sally Phelps and Kelsi Nyman of Free People and Free People Movement shared what’s involved in “Decoding Success: Metrics That Matter for LTK Brand Campaigns,” reviewing their brands’ gifting strategies and the value of Creator partnerships.
LTK keynote sessions
LTK is thrilled to keep evolving alongside the Creator ecosystem. To this end, keynote sessions by Amber Venz Box, president and co-founder, and Kristi O’Brien, chief revenue officer, offered exclusive first looks at LTK’s newest brand offerings. Z Supply, SPANX, and Express joined on the main stage, sharing their enthusiasm for key updates, including:
- LTK Brand Platform: Turn to LTK’s new all-in-one experience to streamline Creator Marketing with Brand Profiles, AI-powered casting, performance analytics, and more.
- LTK x Apple iOS 26: Make your Creator content appear in iPhone search results when users circle items.
Brand insights session
Deep dives are for brand leaders, so LTK brought together the best minds in an exclusive luncheon to dig into the future of Creator Marketing. In addition to insights from “The CMO’s Creator Guide 2026,” LTK leaders engaged in lively discussions about brand opportunities.
Stephanie Sandbo, VP of brand partnerships, joined Amber Venz Box to explore how the LTK Brand Platform will open access to our 40 million consumers. But your voice matters too, so Rodney Mason, head of marketing, encouraged attendees to drive product development by joining the Brand Advisory Panel.
2025 LTK Awards
LTK Awards recognize the brands that drive the most value from their Creator Marketing. The 2025 brand winners represent top performers across eight key categories.
1. Visionary of the Year
Winner: Z Supply
Visionaries understand the value of collaboration. Visionary of the Year recognizes a direct-to-consumer brand that works strategically with LTK Creators to drive sales, traffic, and brand recognition.
2. Best Multi-Category Campaign Strategy
Winner: Nordstrom
Best Multi-Category Campaign Strategy recognizes a brand that has crossed verticals to create the most strategic and effective multi-category Creator campaign.
3. One to Watch
Winner: Vuori
The LTK One to Watch award recognizes a brand on the rise. Winners such as Vuori use innovative strategies on LTK to expand their reach and drive incremental sales.
4. Brand Builder of the Year
Winner: Ulta
LTK can transform your brand presence. Brand Builder of the Year highlights the brand that showed exceptional skill in using the platform to grow its reputation over the past year.
5. Best 360 Campaign Strategy
Winner: Stanley
Best 360 Campaign Strategy recognizes a brand that most successfully used LTK for an all-in-one campaign collaboration, maximizing budget, scale, and reach from advertising to media boosting.
6. Best Category Exclusive - Fashion
Winner: Coach
Celebrate Creator Marketing excellence so unique that it sets a new bar. Best Category Exclusive - Fashion rewards an exceptional fashion brand campaign.
7. Best Performance Strategy
Winner: J.Crew
You can’t reach everyone the same way. Best Performance Strategy recognizes the brand that best understands this, achieving high-performing campaigns by testing channels, Creators, and content formats.
8. Best Retail Media Network
Winner: Best Buy
Best Retail Media Network rewards the network that uses Creators to drive exceptional advertising performance by connecting brands and consumers through technology and supporting both.
See what makes these brand winners stand out and explore our Creator winners online now.
Expand Your Marketing Potential
LTKCon was a whirlwind three days of connection and inspiration, and we wouldn’t have it any other way. Creator Marketing is on the rise, and LTK is thrilled to be at the forefront, evolving platform capabilities and fostering a collaborative community.
Still standing on the sidelines? Begin your Creator journey now – you could be one of our success stories next year!
