LTK Announces 2025 LTK Award Winners at Annual Creator Conference

    September 11, 2025

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    DALLAS--September 10, 2025 LTK, the company that turned influence into a global economy, announced the annual LTK Award winners at LTK Con 2025, the company’s 13th annual creator conference. The awards spotlight the creators shaping culture and commerce by building loyal communities on LTK and the brands redefining creator partnerships through strategic collaborations. 

    From rising stars to established leaders, this year’s winners exemplify the power of authentic storytelling, creativity, and trust to inspire millions. The LTK Awards also recognize brands that maximize creator-led marketing, raising awareness, driving measurable impact, and building long-term connections with both creators and consumers.

    At its core, LTK is designed to strengthen relationships between creators, brands, and their audiences, making it the trusted destination powered by real people, real content, and meaningful connections.

    LTK Video Creator of the Year: Danielle Bernstein, @weworewhat

    Style LTK Creator

    Beauty LTK Creator 

    Home LTK Creator 

    Family LTK Creator

    Active LTK Creator 

    Travel LTK Creator

    Food LTK Creator

    Visionary of the Year: The direct-to-consumer businesses that have successfully revolutionized industries on their own terms, leveraging LTK Creators to drive sales, traffic and brand recognition in inspiring ways.

    • Winner: Z Supply 
    • Nominees: Comfrt, Current Body

    Best Multi-Category Campaign Strategy: The brand with the best multi-category campaign strategy, breaking through various verticals through strategic marketing and creator approaches. 

    • Winner: Nordstrom 
    • Nominees: Amazon, The Home Depot

    One to Watch: Recognizes the brand expanding their reach on LTK through a variety of engaging approaches and continues to invest in ground-breaking strategies, reaching new shoppers and driving incremental sales.

    • Winner: Vuori
    • Nominees: Etsy, GAP

    Brand Builder of the Year: The "Brand Builder of the Year" award recognizes the brand that has demonstrated exceptional skill and creativity in developing, enhancing, and expanding their brand. This award celebrates those who have not only established a strong brand presence but also significantly contributed to its growth and reputation over the past year.

    • Winner: Ulta
    • Nominees: Levi's, Spanx, Ulta

    Best 360 Campaign Strategy: Through a 360 do-it-all strategic approach, these brands have maximized budgets, scale and reach  to Creators and shoppers through successful collaborations, LTK advertising, and Media Boosting.

    • Winner: Stanley 
    • Nominees: adidas, Evereve

    Best Category Exclusive - Fashion: This award recognizes an exceptional brand campaign that stands out within its specific category through unique and exclusive attributes. 

    • Winner: Coach
    • Nominee: Abercrombie + Fitch, Tuckernuck

    Best Performance Strategy: Through a  strategic approach with LTK Creators, these brands achieved some of the highest performing campaigns—combining strategic testing of channels, variety of Creators and content formats.

    • Winner: J.Crew 
    • Nominees: DSW, Free People

    Best Retail Media Network: This award honors a retail media platform that has demonstrated exceptional performance and innovation in connecting brands with consumers. This award celebrates excellence in leveraging data, technology, and creativity to deliver impactful advertising solutions that drive measurable results for both retailers and brands. 

    • Winner: Best Buy
    • Nominees: Nordstrom Media Network, Saks RMN

    About LTK

    LTK is the global creator commerce platform that turned creator influence into a worldwide economy. Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a three-sided marketplace with dedicated platforms for creators, brands, and consumers.

    LTK empowers creators to retain, nurture and grow direct relationships with their audiences through their LTK profiles, creating lasting businesses. For brands, LTK is a full-funnel, performance channel that scales globally, and turns creators into a retailer’s tech-enabled power partner. Today, LTK powers over $5B in annual retail sales, supports 55,000+ creator-brand collaborations each year, and enables more than 9,000 retailers and 1M+ brands to scale through creator-led marketing. LTK’s mission to empower creator success has led to over $3B invested in creators and helped nearly 400 women become self-made millionaires. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and follow trusted creators, fueling the platform’s 40M+ monthly users. 

    Headquartered in Dallas, TX, LTK operates across five continents. Download the LTK app in the App Store or Google Play. For updates, follow @ltk.hq on Instagram and @shopltk on X and LTK on LinkedIn.