Recently, LTK hosted a webinar to share findings from two studies conducted in May 2022 - LTK CPG Shopper Study and LTK Inflationary Shopper Study. Review the insights, then watch the webinar playback to learn more!
Consumers are shopping through social media and purchasing in-store through Creator recommendations.
Creators are showing more than just the shirt they are wearing. They are now including beauty, electronics, and food & beverage products more frequently in LTK posts.
According to our national study, consumers are influenced across many categories of the products they are purchasing from Creator recommendations.
Shoppers are interested in seasonal moments, with a strong focus on family and mothers. Not only are Creators linking cross-category, but consumers are inclined to shop cross category.
Sample of top LTK shopper search terms
Inflation impact on buying power from past six months
CPG Study Shows:
Watch the on-demand webinar to learn more!
LTK's curated Creator community helps brands to BE MORE during inflationary times. National research and tracking data find Creators are more believable and engaging than ads or celebrity endorsements, while driving traffic online and in-store. LTK's unmatched 11 years of data and sales tracking, efficient production costs, amplified posts to millions of shoppers through the five-star LTK shopping app and media boosting are some of the many ways brands can BE MORE believable, effective, memorable, organic, relevant, and effective with influencer marketing campaigns. Learn more.
Ready to get started? Check out our Ultimate Guide to Influencer Marketing for CPG Brands and contact us today!