Valentine’s Day? Nope. Easter? Nuh-uh. The winter holiday season is the busiest shopping time all year, as celebrations across cultures converge in a universal time of giving.
Whether your consumers are decorating the tree or lighting the menorah, they’re gearing up for a season of togetherness—and buying. Set your brand up for holiday success with inspiring marketing tips to make the holidays merry and bright, and discover how LTK Connect can help.
We’re changing the game to make LTK your go-to during the holidays and all year through. In addition to the capabilities you’ve come to expect from LTK Connect, we’ve rolled out new capabilities to give you and consumers more.
LTK Connect has a new Creator-matching feature that makes it easy for brands to discover Creators who fit their needs. LTK Match.AI lives on the Discovery page on LTK Connect as a resource to recommend Creators based on performance. LTK’s AI model taps into the company’s dataset – resulting in a new, powerful algorithm that precisely matches Creators with brands that will drive optimal results.
Take LTK Connect to a new level. LTK Marketplace is changing the way business is done in the influencer industry. The intuitive new platform fosters direct connections between brands and creators, empowering creators to pitch brands to collaborate on their upcoming campaigns.
LTK Marketplace simplifies the Creator search by bringing tailored proposals directly to brands for review. Just post your campaigns to the Marketplace, and interested LTK Creators will come to you. Brands using LTK Marketplace see about 66 proposals per campaign!
Influencer marketing is as effective as Black Friday ads and commercials. Through a combination of the right audiences, Creator partners, and tried-and-true strategies, your brand can build excitement and anticipation for the busiest season of the year.
The sky’s the limit when your brand goes all-in on Creator partnerships for the holidays. So, where do you start? First, consider the social media spaces your target consumers spend the most time in:
But don’t forget about efforts that build your relationships with Creators, either. Sending Creators product samples enhances your brand’s chances of gaining coverage, offering affiliate commissions gives Creators profit incentives for their efforts, and features in influencer gift guides showcase authentic recommendations at a key buying time.
At LTK, we believe successful holiday partnerships start from the ground up—by doing your homework way before you even dream up ideal social media campaigns. Luckily, doing so is as easy as 1-2-3-4:
LTK Connect empowers small businesses to partner with curated Creators, opening the door to millions of consumers on the LTK shopping app. If that’s not enough to put dollar signs in your eyes, consider the strategies that work for brands like yours during the holidays and throughout the year.
Get into the spirit all season long. Hosting live events in partnership with influencers, developing campaign content, and promoting gift hauls all increase organic engagement. Shopping collaborations are especially effective for Gen Z and millennial audiences because they’re looking to use gift guides for holiday shopping this year—61 percent and 64 percent, respectively.
Black Friday breezes by and the economy is restricting buyers, to boot. Your consumers are getting creative to save during the holidays, but that doesn’t mean the door is closed for your brand. Instead, reach last-minute shoppers by promoting deals and discounts to lighten the load on holiday spending.
One former big-name retailer employee turned solopreneur and bag designer wanted to create awareness for her brand shortyLOVE and showcase ways to style her bags. TikTok videos and Instagram DMs provided a solid start but could only go so far. Enter LTK Connect, which made connecting with influencers a snap, from managing influencer selection and contracts to communication. With LTK Connect’s support, it was easy to build relationships with influencers to showcase bag designs and attract more customers.
Take your influencer marketing on a sleigh ride this holiday season with LTK. From leveraging the power of AI to put content in front of consumers, to using winning strategies to develop relationships with influencers, to investing in the social media platforms your consumers engage with the most, your brand can become the big-ticket item this year. Get started now, and make your holidays merry and bright with LTK.