Creator media is the top-trusted source among consumers – and it’s a must-have channel for brands to reach new audiences and drive sales. LTK helps brands leverage and create content across the entire consumer journey, from awareness to advocacy.
But so many brands are still asking, “How could this work for us?”
LTK strategists answer this question by unpacking the inner workings of Creator content in our webinar, “Everything You Always Wanted to Know About Creator Media.” Read on to learn everything you ever wanted to know about Creators, and see how you can use Creator Marketing to build consumer trust and inspiration.
Creators are the No. 1 most trusted source for product recommendations – so much so that 70 percent of the general population has made a purchase based on their recommendation. Part of this is because Creators really dig into the products they use and endorse, with 77 percent of consumers trusting their honest reviews.
LTK has pioneered the Creator space for more than 14 years as the premier solution for brands to leverage Creator influence. Our award-winning platform pairs AI-enriched technology with data from billions in transactions and 40 million shoppers to form collaborations, helping brands get personal and scale faster. And with more than $3 billion invested in Creators on our platform, we’re not slowing down!
Meet your audience in the moment with Creator & Consumer Targeting across LTK owned and operated properties, from apps to emails. LTK brings your brand closer to high-intent shoppers via branded Creator media.
LTK’s Creator & Consumer Targeting expertly segments your audience to deliver the best content. Sort according to factors such as:
Maximize engagement by encouraging Creators in the LTK Creator App to post organically about your brand in the LTK Shopper App.
Trying to reach your ideal audience? Use LTK Boost to connect with them and amplify Creator media via Creator social handles on Instagram, Facebook, and TikTok.
LTK Boost targets new shoppers and increases awareness by excluding existing customer data. Prospect based on household income, life events, or general interests.
Leverage LTK Boost’s geotargeting to support in-store traffic and localized sales goals. Reach consumers based on address, ZIP code, and designated market area to drive foot traffic.
Reengage existing or previous customers by sharing customer relationship management data for Creators to use as they execute loyalty promotions to drive repeat purchases.
LTK never charges Creator fees for Boost, leaving more of your marketing dollars for working media. The results are impressive. Brands that boosted in 2024 saw a 35 percent increase in program gross merchandise value year over year.
Creators have changed the linear consumer journey, disrupting how people discover and interact with content. The purchase moment sits in the center, surrounded by awareness, consideration, retention, and advocacy.
Creators play vital roles along this journey, acting as trusted voices to educate shoppers and ultimately build brand retention and advocacy.
A substantial three out of four consumers want to see Creator content while shopping, according to LTK’s 2025 Holiday Shopper Study. Creator media helps consumers visualize products as they see people like them demonstrate in a real-life context.
You can’t duplicate this relatability in traditional ads, but you can save valuable time and money on better content and leverage Creator audiences to attract shoppers. Deploy Creator content across media, including your:
Unlock measurable results by integrating Creators across your brand marketing. The LTK platform’s most valuable tools help you understand your Creator base, grow your Creator groups, and amplify.
Use our best practice checklist to create your starter Creator media approach and adapt based on brand needs.
If one thing’s for sure, it’s that shoppers want to see Creators in more spaces. Give them more of what they crave and amplify your brand along the way. LTK is designed to maximize your exposure, connecting you to Creators in your industry who are proven to drive interest, awareness, and conversions.
Watch our full webinar on demand now, and reach out to an LTK brand specialist to begin leveraging Creator media in your marketing.