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Creator media is the top-trusted source among consumers – and it’s a must-have channel for brands to reach new audiences and drive sales. LTK helps brands leverage and create content across the entire consumer journey, from awareness to advocacy.
But so many brands are still asking, “How could this work for us?”
LTK strategists answer this question by unpacking the inner workings of Creator content in our webinar, “Everything You Always Wanted to Know About Creator Media.” Read on to learn everything you ever wanted to know about Creators, and see how you can use Creator Marketing to build consumer trust and inspiration.
Consumers Trust Creators More Than Ever
Creators are the No. 1 most trusted source for product recommendations – so much so that 70 percent of the general population has made a purchase based on their recommendation. Part of this is because Creators really dig into the products they use and endorse, with 77 percent of consumers trusting their honest reviews.
LTK has pioneered the Creator space for more than 14 years as the premier solution for brands to leverage Creator influence. Our award-winning platform pairs AI-enriched technology with data from billions in transactions and 40 million shoppers to form collaborations, helping brands get personal and scale faster. And with more than $3 billion invested in Creators on our platform, we’re not slowing down!
How Can Brands Get Creator Content in Front of the Right Audience?
Meet your audience in the moment with Creator & Consumer Targeting across LTK owned and operated properties, from apps to emails. LTK brings your brand closer to high-intent shoppers via branded Creator media.
Segment your audience and maximize engagement
LTK’s Creator & Consumer Targeting expertly segments your audience to deliver the best content. Sort according to factors such as:
- Brand affinity
- In-app activity
- Major city markets
Maximize engagement by encouraging Creators in the LTK Creator App to post organically about your brand in the LTK Shopper App.
Achieve Higher Engagement with LTK Boost
Trying to reach your ideal audience? Use LTK Boost to connect with them and amplify Creator media via Creator social handles on Instagram, Facebook, and TikTok.
Reach new audiences
LTK Boost targets new shoppers and increases awareness by excluding existing customer data. Prospect based on household income, life events, or general interests.
Omnichannel localized and in-store efforts
Leverage LTK Boost’s geotargeting to support in-store traffic and localized sales goals. Reach consumers based on address, ZIP code, and designated market area to drive foot traffic.
Encourage loyalty and retention
Reengage existing or previous customers by sharing customer relationship management data for Creators to use as they execute loyalty promotions to drive repeat purchases.
LTK never charges Creator fees for Boost, leaving more of your marketing dollars for working media. The results are impressive. Brands that boosted in 2024 saw a 35 percent increase in program gross merchandise value year over year.
How Can My Brand Use Creator Content Across the Consumer Journey?
Creators have changed the linear consumer journey, disrupting how people discover and interact with content. The purchase moment sits in the center, surrounded by awareness, consideration, retention, and advocacy.
Creators play vital roles along this journey, acting as trusted voices to educate shoppers and ultimately build brand retention and advocacy.
Leverage Creator content as social proof
A substantial three out of four consumers want to see Creator content while shopping, according to LTK’s 2025 Holiday Shopper Study. Creator media helps consumers visualize products as they see people like them demonstrate in a real-life context.
You can’t duplicate this relatability in traditional ads, but you can save valuable time and money on better content and leverage Creator audiences to attract shoppers. Deploy Creator content across media, including your:
- Brand website
- Product pages
- Brand emails
- In-store QR signage
Build a Full-Funnel Creator Media Plan
Unlock measurable results by integrating Creators across your brand marketing. The LTK platform’s most valuable tools help you understand your Creator base, grow your Creator groups, and amplify.
Use our best practice checklist to create your starter Creator media approach and adapt based on brand needs.
Always-On Creator Campaigns: Use top Creators to drive consistent sales and conversions.- Monthly Creator Campaigns: Focus on seasonal or regional moments to drive reach and engagement.
- LTK Boost: Amplify top-performing content to reach new audiences and lower CPMs.
- LTK Creator & Consumer Targeting: Reach Creators and shoppers through LTK emails, in-app modals, notifications, and social placements to drive awareness and earned media value (EMV).
- LTK CTV: Bring Creator content to the big screen to increase awareness.
- LTK UGC: License Creator content for owned and operated channels to build brand love and creative alignment.
- LTK Soirée: Use targeted events to increase awareness and EMV.
Add Creator Media to Your Marketing Mix
If one thing’s for sure, it’s that shoppers want to see Creators in more spaces. Give them more of what they crave and amplify your brand along the way. LTK is designed to maximize your exposure, connecting you to Creators in your industry who are proven to drive interest, awareness, and conversions.
Watch our full webinar on demand now, and reach out to an LTK brand specialist to begin leveraging Creator media in your marketing.
