---
title: "LTK: 2023 in Review"
description: 2023 EOY RECAP
---

[Latest News ](https://onbrand.shopltk.com/en/latest-news)

# [LTK: 2023 in Review](https://onbrand.shopltk.com/en/latest-news/2023-ltk-creator-commerce-year-in-review)

 Written by [Team LTK](https://onbrand.shopltk.com/en/latest-news/author/team-ltk) | Jan 2, 2024 4:26:42 PM

2023: We built momentum in the industry. We grew Team LTK to new heights. And we launched new innovative tools to amplify Creator businesses. 

- $4.1B in sales through LTK Creators
- 40M+ monthly shoppers
- $2.7B brand investment in LTK Creators since 2011
- 240 LTK millionaires
- 150 countries with LTK Creators
- Named the [Most Loved Products ](https://onbrand.shopltk.com/en/latest-news/creator-guided-shopping-platform-ltk-announces-most-loved-products-of-the-year) 
    - Lululemon Everywhere Belt Bag: LTK Creators posted every 10 minutes
    - tarte Maracuja Lip Balm: LTK Creators sold enough to reach the bottom of the Grand Canyon
- [LTK Marketplace](https://onbrand.shopltk.com/en/latest-news/ltk-expands-influencer-marketing-platform-with-ltk-marketplace-transforming-how-creators-pitch-brands) launched connecting Creators directly with brands and flipping the industry on its head
- [LTK Match.AI](https://onbrand.shopltk.com/en/latest-news/introducing-ltk-match.ai-revolutionizing-creator-brand-collaborations) developed by LTK engineering to give brands access to more undiscovered Creators
- [Buy Now with LTK Cart](https://onbrand.shopltk.com/en/latest-news/ltk-the-creator-commerce-platform-launches-buy-now-with-ltk-cart-in-app-checkout-experience-on-creator-shops) enables shoppers to buy directly from a Creator’s LTK Shop
- [2nd Annual LTK Creator Awards](https://onbrand.shopltk.com/en/latest-news/ltk-unveils-the-2023-ltk-creator-awards-ltk-brand-awards) celebrated the trailblazing creators who are leading creator commerce
- Introduced new ways for creators to engage communities and [deepen relationships](https://onbrand.shopltk.com/en/latest-news/ltk-the-creator-commerce-platform-deepens-creator-relationships-with-shoppers-introducing-ltk-comments) through their LTK Shop with LTK Comments
- Launched updated LTK Creator app with new insights and new content formats
- 800+ LTK team members across 11 countries 

 On behalf of #TeamLTK, thank YOU for being part of our community!

[View full post](https://onbrand.shopltk.com/en/latest-news/2023-ltk-creator-commerce-year-in-review)

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