Meta has launched a new subscription service—Meta Verified for Creators and businesses. According to the Meta website, “verification establishes your presence as a Creator on Instagram and Facebook and builds more confidence with your customers for businesses.”
A look at Creator verification:
Creator verification includes:
A look at business verification:
Business verification includes:
Our take on LTK Creators paying for verification:
Paid Meta verification for our Creators with strong followings can possibly provide them with an extra layer of protection, should they need support with their account (think deactivation, hacking, etc.). With this being a fairly new feature, there is not enough data to share the true value beyond what Meta has shared.
Creators can still apply for traditional, FREE verification if they are in jeopardy of being impersonated and have media to support that they are a public figure. Learn more about this traditional type of verification HERE.
It is important to note that Creators cannot use one subscription for Instagram and Facebook. According to Meta, to use Meta Verified on both Instagram and Facebook, a Creator must subscribe to each app separately. However, currently if a Creators subscribes on Facebook, their verified badge will also appear on Messenger.
Are you an influencer looking to build your own brand and want to be part of a top-tier, FREE Creator community?
Then LTK is your answer. LTK empowers Creators to give their audience a world-class shopping experience by monetizing their content. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.
The benefits of being an influencer turned LTK Creator include access to:
End the year on a high note by monetizing your content with your LTK Shop, your digital storefront:
About LTK
As the founder of Creator guided shopping, LTK is the trusted and effective platform for Creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower Creators to be as economically successful as possible. World premium lifestyle Creators in more than 150 countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. Today, nearly 30 million shoppers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite Creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.