Is the paid Meta verification subscription the answer to getting more views on Instagram and Facebook?

November 2, 2023

3 minute read Social Platforms Social Strategy Creator Commerce Meta

Creators can gain an extra layer of protection with verification, but it’s still too early tell if it’s worth it


Meta has launched a new subscription service—Meta Verified for Creators and businesses. According to the Meta website, “verification establishes your presence as a Creator on Instagram and Facebook and builds more confidence with your customers for businesses.”




A look at Creator verification:

  • $11.99 when you subscribe on the web
  • $14.99 when you subscribe in the app
  • The subscription only supports a Creator’s real name on their profile
    • Once a profile is verified, a Creator can only change their username, profile name, date of birth, or profile photo by going through the Meta Verified subscription and verification process again.



Creator verification includes:

  • A verified badge
  • Access to account support when needed from a real person on common account issues
  • Active impersonation monitoring for accounts with two-factor authentication
  • Subscribers of the Meta Verified program get increased visibility and prominence in Facebook and Instagram comments, search, recommendations, and suggested accounts
  • Exclusive stickers for Instagram Stories and Reels
  • 100 Stars a month on Facebook, ONLY where available so Creators can show their support for other Creators

A look at business verification:

  • Monthly subscriptions start at $21.99 USD per month, per Instagram account or Facebook page.
    • Subscriptions purchased on mobile are $27.99 a month per Instagram account or Facebook Page. At this time, businesses purchasing on mobile are limited to one business asset subscription (Instagram account or Facebook Page).
  • Subscriptions may be canceled anytime.
  • Subscriptions are available in all regions. 
  • Businesses must meet certain eligibility requirements in order to qualify.



Business verification includes:

  • A verified badge to help a business stand out by confirming it is validated and authentic.
  • Added impersonation protection for the brand with proactive impersonation monitoring.
  • Access to support and help troubleshooting account issues, with expanded account support for Meta Verified businesses who do not already advertise with Meta.
  • Improved discovery by being featured as a Meta Verified business.


Our take on LTK Creators paying for verification:

Paid Meta verification for our Creators with strong followings can possibly provide them with an extra layer of protection, should they need support with their account (think deactivation, hacking, etc.). With this being a fairly new feature, there is not enough data to share the true value beyond what Meta has shared. 

Creators can still apply for traditional, FREE verification if they are in jeopardy of being impersonated and have media to support that they are a public figure. Learn more about this traditional type of verification HERE.

It is important to note that Creators cannot use one subscription for Instagram and Facebook. According to Meta, to use Meta Verified on both Instagram and Facebook, a Creator must subscribe to each app separately. However, currently if a Creators subscribes on Facebook, their verified badge will also appear on Messenger.


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Are you an influencer looking to build your own brand and want to be part of a top-tier, FREE Creator community?

Then LTK is your answer. LTK empowers Creators to give their audience a world-class shopping experience by monetizing their content. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.




The benefits of being an influencer turned LTK Creator include access to:

  • 30M+ monthly LTK shoppers
  • 7K+ brands across 100 countries
  • A community of hundreds of thousands of top-tier Creators
  • 700+ global team members 
  • LTK Creator app, a platform to easily curate shoppable content
  • Personalized LTK Shop
  • LTK app that offers convenience, accessibility and data-driven personalization for shoppers
  • Educational resources that feature industry leaders, webinars, updates on shopper behaviors, and so much more


End the year on a high note by monetizing your content with your LTK Shop, your digital storefront: 

  • Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop. 
  • LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers. 
  • LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
  • Earn more passive income with your very own LTK Shop.


About LTK

As the founder of Creator guided shopping, LTK is the trusted and effective platform for Creators and their businesses by powering the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower Creators to be as economically successful as possible. World premium lifestyle Creators in more than 150 countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. Today, nearly 30 million shoppers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite Creators. And, more than 7,000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. A three-time honoree on Fast Company’s list of Most Innovative Retail Companies, LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.




Topics: Social Platforms Social Strategy Creator Commerce Meta