LTK in the News: Amber Venz Box speaks at Fortune’s Most Powerful Women Next Gen Summit

May 24, 2023

3 minute read LTK Press Newsroom

Amber’s session dove into how LTK has revolutionized the commerce space through Creators and what’s to come


Catch up on the latest news, updates and all things LTK with this month’s edition of “LTK in the News.”


Fortune’s Most Powerful Women Next Gen Summit

LTK’s founder had $236 in her bank account when she started the influencer marketing platform that was last valued at $2 billion

Like many entrepreneurs, LTK’s Co-founder and President Amber Venz Box founded her company, last valued at $2 billion, by trying to fix a problem in her own life.


LTK Boost launch

LTK bets on boosting TikTok and Instagram posts with new paid spend feature

As brands bet on whitelisting Creator content for their advertising strategies on TikTok and Instagram, LTK (formerly is doing ad buys for the first time. The platform announced LTK Boost, a service in which it selects and puts paid spend behind content from its roster of influencers via TikTok’s, Instagram’s and Facebook’s boosting tools. 


Digital News Daily: LTK, brand influencer platform launches social media advertising via content creators

Creator-guided shopping platform LTK has launched a new ad solution that invites brands to amplify creator collaboration content directly from the creator's social media handles on TikTok and Meta platforms.


Influencers help brands drive sales through retail media networks

A 2023 consumer study by influencer marketing platform LTK, revealed that Gen Z and millennials trust Creators more than ads and celebrities. Additionally, the study found that all age groups are now purchasing products online through creators’ affiliate links, with Gen Z and millennials taking the lead at 75% and 67%, respectively. 


Announcing the Creator Economy Summit 2023 Masterclasses

LTK’s Head of Creator Shopping Marketing Megan Tobin spoke on the “What’s Next for Social Commerce” panel at the 2023 Creator Economy Summit. The panel discussed what’s next with executives from Deloitte and beauty subscription service IPSY.


LTK 2023 Creator Day

How influencer marketing is embracing affiliate marketing tactics

AdAge interviewed LTK’s Head of Brand Partnership Stephanie Sandbo and highlighted LTK’s 2023 Creator Day. Influencer marketing is going through a reevaluation by brands that are eager to track the financial success of what has long been measured by followers, likes, comments and shares. 


LTK invests $2 billion into Creators and Influencers

LTK, formerly known as, has reached a milestone of investing $2 billion into LTK Creators and influencers. The global LTK marketing platform is an expansion of a Creator’s direct to consumer business—and social media booster—creating an environment for companies to find potential buyers. 


LTK's New Senior Vice President

Senior Vice President Allison Yazdian LTK announcement

Axios reported on LTK naming Allison Yazdian as Senior Vice President of Creator Growth and Success.


LTK Gen Z Study

Does Gen Z care about Creators?

A new LTK survey reveals the extent that online creators influence the purchase decisions of Gen Z consumers. According to a survey of the U.S. Gen Z consumers from LTK, 75% of respondents said they make purchases online from creator recommendations (21% higher than the general population), and 77% are now shopping in-store from creator recommendations.


LTK Connect Anniversary

Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

LTK’s Head of Marketing, Brand Partnerships’ Rodney Mason dives into the 2023 State of Creator-Guided Shopping Trends Report and LTK Connect’s anniversary for Retail TouchPoints. 


Should brands care about the new photo-sharing app Lemon8? 

LTK EU’s Head of Creator Success Johan Kristensson chats with Vogue Business on how Bytedance is disrupting social media again with the launch of its latest photo-sharing app, Lemon8. 


Check out more headlines and discover how LTK is scaling Creator Commerce™ as the premier global influencer marketing platform: VIEW MORE


LTK drives earnings for influencers and content creators 

LTK enables Creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where they share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.




About LTK

LTK is the largest global digital marketing platform powered by influencers. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. For the past decade, LTK has grown to become a trusted and effective business-enablement platform where creators launch, run and grow their LTK  Shop. The company is headquartered in Dallas, TX and currently operates on five continents. Download the app today: LTK in the App Store or Google Play.

Are you interested in becoming an LTK Creator? Do you want to collaborate with brands you love and start earning? We created the industry and are now defining the next decade. So what are you waiting for? 

It’s time for YOU to join our network of entrepreneurs. 



Topics: LTK Press Newsroom