Simplify, organize and become an efficient content planner with a calendar that fits your vertical and needs
It’s the beginning of the month, and it’s time to strategize what you’re going to post and share with your followers for the next 30 days! It may seem like a daunting task, but when you break it down and organize needs by day, week and month, you can rest easier and better meet your followers’ needs.
LTK is always here to support our Creators, so we’ve rounded up the top 5 steps for curating a content calendar to help you work more efficiently and produce optimal content that resonates with your audience.
But before we dive in, what are content calendars and why are they so important?
A content calendar is the go-to source of inspiration for all-things content creation. It is a marketing tool that enables content creators to plan, create, publish, and promote their content in an organized manner.
It’s important to remember this is a living document that is meant to be a collaborative foundation, and at times as a Creator, you will have to pivot and shift content around—and that’s to be expected!
LTK best practices for creating a content calendar:
1. Define your goals: Use your analytics to determine and plan content
2. Create a template and/or choose your software
- Software suggestions include:
- Google Calendar
- AsanaCreate a template and/or choose your software
- Airtable
- Hubspot
3. Identify your social channels: Start with LTK and then think about repurposing content to TikTok, Instagram, Pinterest, YouTube, and beyond.
4. Start with the calendar year and outline key dates that performed well previously so you can promote content on the same days this year.
- Think about:
- Seasonal moments
- Sales
- Holidays
- Evergreen
5. Determine your publishing cadence across all platforms
- How many times a day/week/month do you plan on posting to your LTK Shop, Instagram, Instagram Stories, TikTok, YouTube, Pinterest, and/or blog?
- LTK recommendation: Don’t be too aggressive with your posting cadence. Set realistic goals you know you can hit!
Watch the on-demand webinar, Mastering Content Calendars here.
FAQs
When should Creators start posting about a sale or major retail moment?
For social platforms, LTK recommends sharing with your followers 2-3 days before the sale begins and then reminding them when the sale has started! As an LTK Creator, best practice is to start posting to your LTK Shop about sales 2-3 weeks out. As soon as you hear from LTK that a big sale or retail moment is coming, it’s best to start prepping your shop, so that your content will show up and be optimized when the sale begins.
Can Creators reuse content for different platforms?
Yes, but be sure to tailor content to each platform! When sharing an outfit, it might make the most sense to share a static image to Instagram feed, a quick video to TikTok with text on screen, and a raw video with you talking to the camera for Instagram Stories. You can successfully drive subscribers and views when you are dropping bread crumbs on each social channel driving to the other.
How can Creators gauge key performance indicators (KPI) and shift content plans if something isn’t performing well?
Track your analytics. If you are seeing posts that have consistently poor engagement… Pivot. Your analytics will reveal what your followers like, when they’re on and what’s converting. If something isn’t working delete it and post what is. If your audience doesn’t care for something you can see it in the engagement and you can definitely see it in your analytics if something isn’t converting. Your analytics are your roadmap and your best friend!
LTK enables influencers and content creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where they share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.
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Make 2023 the year that you own your audience with your LTK Shop:
- Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop.
- LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers.
- LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
- Earn more passive income with your very own LTK Shop.
The benefits of being an influencer turned LTK Creator include access to:
- 18M+ monthly LTK shoppers
- 6K+ brands across 100 countries
- A community of 200K+ top-tier Creators
- 700+ global team members
- LTK Creator app, a platform to easily curate shoppable content
- Personalized LTK Shop
- LTK app that offers convenience, accessibility and data-driven personalization for shoppers
- Educational resources that feature industry leaders, webinars, updates on shopper behaviors, and so much more
