LTK data reveals how Creators are scaling their businesses
Each year, LTK drives and tracks billions of dollars in annual brand sales stemming from our Creator and shopping platforms. This is evident through the millions of LTK posts that are published by our Creators that reach roughly 18M monthly shoppers.
Creator-guided shopping isn’t going anywhere, so let’s take a closer look at our recent report: The State of Creator Guided Shopping.
A surge in short-form video:
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57% of shoppers watch videos on social media created by influencers.
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66% of shoppers actually prefer videos over viewing still images.
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Short-form video brand campaigns are up 5x year-over-year.
Short-form video content types:
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LTK video post
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Instagram Reel
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TikTok video
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YouTube Short
Gen Z continues to set trends:
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100% of Gen Z shoppers shop online.
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79% of Gen Z shoppers began their shopping journey on social media.
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73% of Gen Z shoppers watch Creator videos.
Whether shopping from LTK, Instagram, TikTok, or YouTube, Gen Z shoppers are always on—and always looking for authenticity, practicality and shared values.
Check out some Creator inspo and learn how to share viral products that feel authentic to your brand here.
The shift to Creator-generated content strategies
Brands are looking toward Creator-generated content, because it has a longer shelf life and more reach.
Gen Z and Millennial shoppers find imagery as one of the most compelling factors when making a purchase decision.
Here is how they rank the imagery:
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Influencer imagery
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Brand imagery
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User generated content imagery
Creator guided shopping is its own kind of search engine
Shoppers will continue using Creators to search for new product recommendations and reviews. After all, Gen Z and Millennials rank TikTok and Instagram higher than brand websites for performing searches to get product information or recommendations.
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18% of Gen Z shoppers rank the LTK app or Creator content higher than search engines for product info and recommendations.
Creators will continue to be a core pillar for both brands and retailers in 2023—and Creator-guided shopping will continue to influence shoppers through all aspects of their discovery journey. From marketing efforts to community building to product purchases, Creators continue to push consumer behavior forward.
LTK’s mission is to continue to help our Creators innovate, grow and reach new heights as they build their own brands.
Watch the on-demand webinar, The State of Creator Guided Shopping here.
LTK enables influencers and content creators to earn more and quickly grow their business through Creator Commerce™, a subset of e-commerce where they share, promote and sell their favorite products to their followers. As the original pioneer of Creator Commerce™, LTK was founded to empower influencers to support themselves and their families by doing and sharing what they love.
Make 2023 the year that you own your audience with your LTK Shop:
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Your content on LTK is always on, simply post all your shoppable content to your LTK Shop where it’s available to search and shop.
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LTK converts followers to shoppers 3.5x more than social channels, so your time is well spent in optimizing your LTK Shop, and there is no need to re-post content over and over to capture scrolling followers.
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LTK is uniquely positioned to ride the inevitable rise and fall of social media platforms, leaving the control with YOU.
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Earn more passive income with your very own LTK Shop.
The benefits of being an influencer turned LTK Creator include access to:
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6K+ brands across 100 countries
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8M+ monthly in-app shoppers
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A community of 200K+ top-tier Creators
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700+ global team members
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LTK Creator app, a platform to easily curate shoppable content
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Personalized LTK Shop
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LTK app that offers convenience, accessibility and data-driven personalization for shoppers
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Educational resources that feature industry leaders, webinars, updates on shopper behaviors, and so much more
LTK empowers creators to give their audience a world-class shopping experience. As an LTK Creator, you can create and publish shoppable content that is persistent, indexed and easily searchable on the LTK app. What’s even better is that the LTK platform does the work to track shopper behavior, bring confidence to the purchase, retarget and convert the sale.
